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Lifecycle Marketing Specialist
Lifecycle Marketing SpecialistSkechers • Manhattan Beach, California, USA
Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Skechers • Manhattan Beach, California, USA
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  • [job_card.full_time]
[job_card.job_description]

WHO WE ARE :

Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.

ABOUT THE ROLE :

Skechers is seeking a Lifecycle Marketing Specialist to support the execution and optimization of our automated and triggered email programs that drive customer engagement conversion and this role you will ensure customers receive relevant timely and personalized communications across key lifecycle stages from welcome and cart abandonment to loyalty and reactivation campaigns.

This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class email experiences.

This position is based in Manhattan Beach CA and requires a hybrid work schedule.

WHAT YOULL DO :

Lifecycle Execution & Operations

  • Execute and maintain automated lifecycle journeys (e.g. Welcome Abandonment Post-Purchase Loyalty Winback).
  • Update journey content copy images timing and business rules under direction from the Senior CRM Manager.
  • Build and update emails in Salesforce Marketing Cloud Content Builder ensuring correct modules links and images.
  • Schedule and QA daily email sends verifying correct audiences timing and approvals before deployment.
  • Prepare assets copy decks and creative briefs for development teams to implement enhancements or new journeys.
  • Maintain detailed documentation of journey logic modules and version control.

A / B Testing Support

  • Collaborate with the Senior CRM Manager to plan and document A / B testing roadmaps across lifecycle programs.
  • Set up and QA test variations in partnership with Creative and Development teams (copy timing layout segmentation etc.).
  • Monitor live tests ensure correct targeting and compile post-launch results.
  • Analyze findings identify performance drivers and maintain a centralized testing log with insights and learnings.

    • Creative & Asset Coordination

  • Partner with the Creative Admin to ensure timely delivery of creative assets for lifecycle programs.
  • QA all creative elements for business and content accuracy (copy accuracy link integrity correct images / modules).
  • Track creative dependencies and ensure all lifecycle send components are delivered on schedule.

    • Cross-Functional Support

  • Support the Senior CRM Manager in preparing Jira tickets with detailed inputs (copy screenshots journey logic testing notes).
  • Communicate updates and deliverables across Creative Development and Production Support teams.
  • Participate in project check-ins and sprint meetings to represent lifecycle program needs.

    • Journey Monitoring & Issue Tracking

  • Conduct weekly health checks on live lifecycle journeys to ensure accuracy and uptime.
  • Monitor and escalate customer experience issues (incorrect messaging timing gaps) to Production Support.
  • Track bugs or broken logic for resolution while maintaining journey QA documentation.

    • Reporting & Insights Support

  • Generate weekly and monthly performance insights for lifecycle programs including engagement metrics (open rate CTR) conversion and unsubscribe trends.
  • Compile A / B test results and performance recaps to support campaign optimization.
  • Partner with Analytics and Senior CRM Manager to surface key learnings and improvement opportunities.
  • Maintain ongoing reports and dashboards that track lifecycle program health and incremental performance.

    • WHAT YOULL BRING :

  • Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms.
  • Understanding of lifecycle marketing customer journeys and A / B testing principles.
  • Strong organizational and project coordination skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Clear communication skills and proactive problem-solving approach.
  • Excellent attention to detail particularly around content accuracy testing setup and logic validation.
  • Familiarity with basic SQL or HTML / CSS for email.
  • Marketing Cloud certifications preferred.

    • REQUIREMENTS :

  • Bachelors degree in Marketing Business Communications or related field.
  • 2 years of experience in CRM lifecycle marketing or related fields
  • Experience in eCommerce or digital environment preferred.
  • Must be able to work hybrid schedule from our Manhattan Beach CA office.

    • The pay range for this position is $70000 - $80000 / yr USD.

    About Skechers

    Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

    Equal Employment Opportunity

    Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

    Reasonable Accommodation

    Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing

    To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.

    Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 70000 - 80000

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