Talent.com
Lifecycle Marketing Specialist
Lifecycle Marketing SpecialistSkechers • Manhattan Beach, California, USA
Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Skechers • Manhattan Beach, California, USA
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

WHO WE ARE :

Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.

ABOUT THE ROLE :

Skechers is seeking a Lifecycle Marketing Specialist to support the execution and optimization of our automated and triggered email programs that drive customer engagement conversion and this role you will ensure customers receive relevant timely and personalized communications across key lifecycle stages from welcome and cart abandonment to loyalty and reactivation campaigns.

This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class email experiences.

This position is based in Manhattan Beach CA and requires a hybrid work schedule.

WHAT YOULL DO :

Lifecycle Execution & Operations

  • Execute and maintain automated lifecycle journeys (e.g. Welcome Abandonment Post-Purchase Loyalty Winback).
  • Update journey content copy images timing and business rules under direction from the Senior CRM Manager.
  • Build and update emails in Salesforce Marketing Cloud Content Builder ensuring correct modules links and images.
  • Schedule and QA daily email sends verifying correct audiences timing and approvals before deployment.
  • Prepare assets copy decks and creative briefs for development teams to implement enhancements or new journeys.
  • Maintain detailed documentation of journey logic modules and version control.

A / B Testing Support

  • Collaborate with the Senior CRM Manager to plan and document A / B testing roadmaps across lifecycle programs.
  • Set up and QA test variations in partnership with Creative and Development teams (copy timing layout segmentation etc.).
  • Monitor live tests ensure correct targeting and compile post-launch results.
  • Analyze findings identify performance drivers and maintain a centralized testing log with insights and learnings.

    • Creative & Asset Coordination

  • Partner with the Creative Admin to ensure timely delivery of creative assets for lifecycle programs.
  • QA all creative elements for business and content accuracy (copy accuracy link integrity correct images / modules).
  • Track creative dependencies and ensure all lifecycle send components are delivered on schedule.

    • Cross-Functional Support

  • Support the Senior CRM Manager in preparing Jira tickets with detailed inputs (copy screenshots journey logic testing notes).
  • Communicate updates and deliverables across Creative Development and Production Support teams.
  • Participate in project check-ins and sprint meetings to represent lifecycle program needs.

    • Journey Monitoring & Issue Tracking

  • Conduct weekly health checks on live lifecycle journeys to ensure accuracy and uptime.
  • Monitor and escalate customer experience issues (incorrect messaging timing gaps) to Production Support.
  • Track bugs or broken logic for resolution while maintaining journey QA documentation.

    • Reporting & Insights Support

  • Generate weekly and monthly performance insights for lifecycle programs including engagement metrics (open rate CTR) conversion and unsubscribe trends.
  • Compile A / B test results and performance recaps to support campaign optimization.
  • Partner with Analytics and Senior CRM Manager to surface key learnings and improvement opportunities.
  • Maintain ongoing reports and dashboards that track lifecycle program health and incremental performance.

    • WHAT YOULL BRING :

  • Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms.
  • Understanding of lifecycle marketing customer journeys and A / B testing principles.
  • Strong organizational and project coordination skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Clear communication skills and proactive problem-solving approach.
  • Excellent attention to detail particularly around content accuracy testing setup and logic validation.
  • Familiarity with basic SQL or HTML / CSS for email.
  • Marketing Cloud certifications preferred.

    • REQUIREMENTS :

  • Bachelors degree in Marketing Business Communications or related field.
  • 2 years of experience in CRM lifecycle marketing or related fields
  • Experience in eCommerce or digital environment preferred.
  • Must be able to work hybrid schedule from our Manhattan Beach CA office.

    • The pay range for this position is $70000 - $80000 / yr USD.

    About Skechers

    Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

    Equal Employment Opportunity

    Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

    Reasonable Accommodation

    Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing

    To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.

    Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 70000 - 80000

    [job_alerts.create_a_job]

    Marketing Specialist • Manhattan Beach, California, USA

    [internal_linking.related_jobs]
    Digital Marketing Specialist

    Digital Marketing Specialist

    Fresenius Kabi USA, LLC • Los Angeles, CA, United States
    [job_card.full_time]
    The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Director of Marketing (Temp)

    Digital Director of Marketing (Temp)

    AEG Presents • Los Angeles, CA, United States
    [job_card.full_time]
    For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment.Annually, we host more than 160 million guests, promote more than 10,000 shows and present more t...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Residential Constuction Marketing Manager

    Residential Constuction Marketing Manager

    Addition Building & Design Inc. • Los Angeles, CA, United States
    [job_card.full_time]
    Job Title : Marketing Specialist.Company : Addition Building & Design, Inc.Addition Building & Design Inc is a premier high-end residential construction firm dedicated to creating luxurious living sp...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Regional Commercial Excellence Marketing and L&D

    Director, Regional Commercial Excellence Marketing and L&D

    Gilead Sciences • Santa Monica, CA, US
    [job_card.full_time]
    Director, Regional Commercial Excellence Marketing And L&D.Kite, a Gilead Company, is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies.The company focuse...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Full-Time Marketing and Sales Associate

    Full-Time Marketing and Sales Associate

    Boundless Promotions • Burbank, CA, US
    [job_card.full_time]
    We are a top Sales and Marketing Agency in La Mirada, California, specializing in custom marketing strategies.Utilizing direct, face-to-face marketing, we achieve higher conversion rates than mass ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing and Business Development Strategist

    Marketing and Business Development Strategist

    Stinson LLP • Los Angeles, CA, United States
    [job_card.full_time]
    Under general supervision and according to established policies and procedures, the Marketing & Business Development Strategist. Please submit your application by no later than 45 days following the...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Lead (m / f / d)

    Marketing Lead (m / f / d)

    Flix • Los Angeles, CA, US
    [job_card.full_time]
    Flix provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Lifecycle Marketing Manager - Lead Retention Strategy for a High-Growth E-Commerce Team

    Lifecycle Marketing Manager - Lead Retention Strategy for a High-Growth E-Commerce Team

    Pearl West • Los Angeles, CA, US
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Company Overview At Pearl West, we’re redefining how consumer brands are built and scaled.We own and operate six DTC brands with a combined run rate of over $40M and a clear mission : .We opera...[show_more]
    [last_updated.last_updated_30]
    Retention Marketing Specialist

    Retention Marketing Specialist

    Analytic Recruiting Inc. • Beverly Hills, CA, United States
    [job_card.full_time]
    An apparel brand that is growing quickly is seeking a.Retention Marketing Specialist.You will collaborate closely with the creative, site operations, and strategy teams to execute data-driven integ...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    TikTok Local Life Strategy

    TikTok Local Life Strategy

    IntelliPro • Los Angeles, CA, United States
    [job_card.full_time]
    Salary Range : USD $ 100，000-200，000.Develop and execute agency-side business strategies aligned with TikTok Local Life objectives and GMV targets, including campaign planning, creator incentive des...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Marketing Operations Director- Digital Campaign

    Marketing Operations Director- Digital Campaign

    Los Angeles Staffing • Los Angeles, CA, US
    [job_card.full_time]
    Location : This role requires associates to be in-office three days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance.This...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Side Hustle Specialist (Evenings & Weekends)

    Side Hustle Specialist (Evenings & Weekends)

    Finance Buzz • North Hills, California, US
    [job_card.full_time] +1
    We’re seeking dependable individuals who want to build a side income alongside their full-time work.This role offers flexible tasks you can perform outside your regular job hours.You’ll be given st...[show_more]
    [last_updated.last_updated_30] • [promoted]
    TikTok Local Life Strategy (Los Angeles)

    TikTok Local Life Strategy (Los Angeles)

    IntelliPro • Los Angeles, CA, US
    [job_card.part_time]
    Salary Range : USD $ 100000-200000.Develop and execute agency-side business strategies aligned with TikTok Local Life objectives and GMV targets, including campaign planning, creator incentive desig...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Marketing Specialist

    Marketing Specialist

    Coca Cola • Lynwood, CA, USA
    [job_card.full_time]
    Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Mgr, Enterprise Programs and Platform Performance

    Mgr, Enterprise Programs and Platform Performance

    The Walt Disney Company (Corporate) • San Fernando, California, USA
    [job_card.full_time]
    The Global Security Control Center (GSCC) is responsible for supporting emergency and non-emergency events, researching global affairs, incoming call mitigation, event dispatching, and event-driven...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Growth Marketing Journey Builder

    Growth Marketing Journey Builder

    Skill • Culver City, CA, United States
    [job_card.temporary]
    We are seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of growth marketing. They will work cross-functionally with...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Product Lifecycle Management Specialist

    Product Lifecycle Management Specialist

    24 Seven Talent • Los Angeles, CA, United States
    [job_card.full_time]
    An established creative brand with a strong eCommerce presence is seeking a.Merchandising & Launch Coordination.Ensure every product is set up accurately across eCommerce platforms, inventory syste...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Sr Marketing Specialist

    Sr Marketing Specialist

    Gilbane Building Company • Los Angeles, CA, US
    [job_card.full_time]
    Gilbane Building Company is seeking a dynamic and experienced Senior Marketing Specialist to join our West Division, based in either Los Angeles or Sacramento, California.This high-impact role is i...[show_more]
    [last_updated.last_updated_30] • [promoted]