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Vice President E-Commerce
Vice President E-CommerceBalfour • Aventura, Florida
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Vice President E-Commerce

Vice President E-Commerce

Balfour • Aventura, Florida
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  • [job_card.full_time]
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Location : Aventura, FL (In-Office required : Monday – Friday)

ONLY LOCAL CANDIDATES WILL BE CONSIDERED

About Balfour & Co.

Balfour & Co. is one of the world’s leading Collegiate and High School commencement services companies, offering innovative, personalized products like class jewelry, yearbooks, regalia, school uniforms and photography. With brands such as Balfour, GradImages, ArtCarved, and more, we’ve been helping students celebrate life’s most meaningful moments since . Balfour has around , employees and operates in countries.

POSITION SUMMARY :

Reporting to the Chief Marketing Officer, this executive will serve as a

change agent responsible for shaping the company’s digital customer experience strategy. Key responsibilities include :

  • Developing a roadmap to enhance core digital experiences, retail partnerships, and direct-to-consumer channels.
  • Driving growth in product assortment and revenue by expanding into new geographies and strengthening existing school relationships.
  • Leading e-commerce operations across websites, ensuring seamless user experiences and achieving sales and profitability goals.
  • Elevating mobile and social media engagement to deliver a multi-channel shopping experience.
  • Acting as a change management leader with strong communication skills and a digital-first mindset.

ESSENTIAL POSITION FUNCTIONS :

  • Strategic Leadership : Oversee all facets of E‑Commerce and Retail, including marketing, brand authenticity, site performance, conversion, and product sell‑through.
  • Multi‑Channel Integration : Develop and execute strategies that integrate E‑Commerce (BC) with wholesale, retail, school channels, and third‑party platforms.
  • Growth Initiatives : Expand product catalog, offerings, and presence across alternative E‑Commerce, social, and retail platforms.
  • Digital Experience : Lead cross‑functional teams through product definition, development, QA, and launch to enhance digital products and customer experiences.
  • Merchandising & Marketing : Align online merchandising, promotional messaging, and marketing strategies with company programs to drive revenue.
  • Data & Metrics : Establish controls for data quality, oversee daily website metrics, and optimize the customer journey.
  • Team Leadership : Manage professionals across digital marketing, CRM, merchandising, creative, and site operations to strengthen people, processes, and systems.
  • Cross‑Functional Collaboration : Partner with Sales, Marketing, Product Development, and Creative teams to deliver seamless online experiences and logical product hierarchies.
  • Technology Alignment : Work with IT teams to ensure site architecture and user interfaces meet customer needs.
  • Feedback & Compliance : Incorporate sales force feedback on school pages and ensure ADA and COPA compliance while adapting to evolving customer behaviors.

    • EDUCATION / EXPERIENCE :

    Education

  • Bachelor’s degree required; MBA preferred.

    • Experience & Expertise

  • years leading customer-centric, data-driven online businesses that achieved financial and growth goals.
  • Background in Consumer Products or Retail E-Commerce.
  • Proven ability to reinvent and execute best practices in site shopping experiences and online marketing across devices and platforms.
  • Demonstrated success in scaling digital commerce through innovative strategies, including early-stage / start-up environments.
  • Skilled in leveraging social media, mobile, and tablets to drive incremental sales beyond traditional websites.

    • Skills & Knowledge

  • Deep expertise in customer engagement, retention, and conversion optimization.
  • Strong command of web, media, and email analytics, usability, acquisition / retention marketing, and digital channels (SEO, paid search, social, mobile).
  • Ability to unify marketing and creative strategies across channels to deliver a consistent, holistic brand message.
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