Senior Product Marketing Manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Summary of This Role

Develops and implements the strategy for marketing of assigned products / product line; ensures it aligns with the overall product marketing strategy and commercialization framework. Manages all product marketing efforts to develop product messaging and positioning. Builds messaging, tools and supporting programs that drive client adoption of company products. Manages execution of go-to-market, positioning and communications strategies for company products and services. Collaborates with corporate marketing, sales and product leadership to maximize the impact of product deliveries and increase speed to revenue.

Responsibilities

Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.

Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success

Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement

Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.

Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.

Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross selling to existing customers, as mentioned above.

Be the voice of the customer - enable internal teams by being the internal voice of the customer.

What Are We Looking For in This Role?

Minimum Qualifications

Bachelor's Degree

Relevant Experience or Degree in : Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.

Typically a minimum of 8 years - 5+ years of experience with B2B marketing of consumer-facing products, consumer financial services, or digital banking and payments services. At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start-up organization

Preferred Qualifications

Master's Degree

Typically 8+ years - Experience successfully launching and growing products within an eCommerce, FinTech or Paytech business. Demonstrated track record of creating compelling value proposition / narrative. Advanced quantitative and analytical skills with expertise in developing pricing and offers.

Business, Marketing, Technology or equivalent field from an accredited university or MBA.

Licensing and / or Certification - Pragmatic Marketing Certification

What Are Our Desired Skills and Capabilities?

Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Having ownership of a function, account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business, and lead matrix teams on complex projects. Barriers to entry such as technical committee review may exist at this level.

Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.

Supervision - Acts independently to determine methods and procedures on new or special assignments.

Benefits :

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service.