Senior Marketing ManagerSerenity Mental Health Centers • Atlanta, GA, US
Senior Marketing Manager
Serenity Mental Health Centers • Atlanta, GA, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]6–10 years of experience in integrated marketing or demand generation , ideally in healthcare , B2C , or multi-location brands . Experience leading full-funnel campaigns across digital and traditional channels. Strong background in performance marketing (Google Ads, Meta), marketing automation (HubSpot or similar), SEO, programmatic & CCTV platforms, and analytics (Google Analytics, Power BI, etc). Proven success managing internal and external team members while communicating effectively withstakeholders. Exceptional writing and storytelling skills with a creative and strategic mindset. Analytical and KPI-driven with the ability to turn insights into campaigns that scale. Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus). Competitive salary + performance-based bonus 90% company-paid Medical, Dental, Vision (including family members) 401(k) Generous 20 days of paid time off (PTO) Hybrid flexibility (M / T / TH in-office) Culture of empathy, curiosity, and high performance
Job Description
Job Description
About Serenity
At Serenity Mental Health Centers, we provide cutting-edge, compassionate psychiatric care to individuals across the country. With 30+ locations and growing, our mission is to revolutionize how people receive help for anxiety, depression, ADHD, PTSD, and more. We’re looking for a Senior Marketing Manager who’s passionate about storytelling, growth strategy, and leading integrated campaigns that change lives.
What You’ll Do
- Champion a test-and-learn culture across the marketing team; launch bold experiments rooted in data.
- Identify emerging content formats, messaging angles , and untapped channels that drive breakthrough performance.
- Propose new campaign concepts that support both revenue growth and mental health awareness .
- Own the strategy and execution of multi-channel, full-funnel marketing campaigns (digital, social, email, & TV)
- Drive both brand equity and patient acquisition through cohesive messaging, visuals, and channel optimization.
- Write clear briefs and manage timelines and feedback loops with internal & external creative teams.
- Use data to guide every phase : concept, targeting, launch, and iteration.
- Build dashboards and deliver reports tied to KPIs (leads, patient bookings, CPL, cost per acquisition (CAC), and ROI
- Mentor team managers and foster collaboration across the team.
- Build and refine repeatable workflows that improve speed to launch , campaign quality, and internal communication.
- Serve as the go-to lead for urgent pivots , new clinic launches , and real-time patient outreach efforts
Requirements
Benefits
Mission-driven work : Lead marketing initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care.
Growth and impact : You’ll shape strategy across digital, print, and community channels empowering us to reach more patients in need.
Collaborative environment : Join a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes.
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