Senior Marketing Manager

Job Description

Job Description

About Serenity

At Serenity Mental Health Centers, we provide cutting-edge, compassionate psychiatric care to individuals across the country. With 30+ locations and growing, our mission is to revolutionize how people receive help for anxiety, depression, ADHD, PTSD, and more. We’re looking for a Senior Marketing Manager who’s passionate about storytelling, growth strategy, and leading integrated campaigns that change lives.

What You’ll Do

• Champion a test-and-learn culture across the marketing team; launch bold experiments rooted in data.
• Identify emerging content formats, messaging angles , and untapped channels that drive breakthrough performance.
• Propose new campaign concepts that support both revenue growth and mental health awareness .
• Own the strategy and execution of multi-channel, full-funnel marketing campaigns (digital, social, email, & TV)
• Drive both brand equity and patient acquisition through cohesive messaging, visuals, and channel optimization.
• Write clear briefs and manage timelines and feedback loops with internal & external creative teams.
• Use data to guide every phase : concept, targeting, launch, and iteration.
• Build dashboards and deliver reports tied to KPIs (leads, patient bookings, CPL, cost per acquisition (CAC), and ROI
• Mentor team managers and foster collaboration across the team.
• Build and refine repeatable workflows that improve speed to launch , campaign quality, and internal communication.
• Serve as the go-to lead for urgent pivots , new clinic launches , and real-time patient outreach efforts

Requirements

Benefits

Mission-driven work : Lead marketing initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care.

Growth and impact : You’ll shape strategy across digital, print, and community channels empowering us to reach more patients in need.

Collaborative environment : Join a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes.