Media Manager

Manager, Media

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose :

The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business / initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.

Key Responsibilities :

• 10% Budget Management - Budget management and stewardship of omni-channel investments
• 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business / initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
• 20% Direct Omni-Channel Plans - Help direct media agency and / or supervise direct reports on creation and execution of department-level omni-channel plans
• 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
• 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business / initiative leaders across the enterprise
• 20% Test & Learn - Test and learn new and emerging omni-channel trends / opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage

Direct Manager / Direct Reports :

This position typically reports to Sr Manager, Media

This position has 0 direct reports

Travel Requirements :

Typically requires overnight travel less than 10% of the time.

Physical Requirements :

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions :

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications :

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications :

Omni-channel agency planning / buying experience

Previous client-side omni-channel planning experience

Previous leadership, mentoring and / or coaching experience

Retail / multi outlet advertising experience

Master's Degree

Strong leadership abilities, experience supporting / mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners

Highly organized with an ability to combine strategic direction with hands-on tactical execution

Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans

Strong presentation skills with ability to gain alignment on recommendations

Must be proficient in Excel / Word / Powerpoint computer programs

Must be able to manage and prioritize multiple tasks / responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations

Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization

Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers

Minimum Education :

The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.

Preferred Education :

No additional education

Minimum Years of Work Experience :

Preferred Years of Work Experience :

No additional years of experience

Minimum Leadership Experience :

None

Preferred Leadership Experience :

None

Certifications :

None

Competencies :

Decision Quality

Collaborates

Drives Engagement

Ensures Accountability

Plans and Aligns

Communicates Effectively

Customer Focus

Develops Talent

Drives Results

Manages Conflict