SDR Manager

Job Description

Job Description

About Us

Cirrus is a HaaS technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick-and-mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements : Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operations for our clients.

By joining Cirrus, you'll be part of a dynamic team driven by innovation, integrity, passion, and hustle. We value the unique contributions of each team member, fostering a collaborative environment where creativity thrives. Together, we're reshaping the future of customer engagement and experience in the signage industry.

About the Role

The Sales Development Representative Manager will lead, coach, and develop a team of Sales Development Representatives responsible for qualifying inbound and outbound leads and booking high-quality meetings for our Account Executives. This leader will build a strong, metrics-driven SDR function that consistently delivers pipeline, supports revenue growth, and enhances the first impression prospects have with Cirrus.

The ideal candidate is an energetic, hands-on leader who loves developing people, running a tight funnel, optimizing processes, and partnering closely with Sales and Marketing to increase lead conversion and accelerate growth.

This role is fully on-site in our Dallas office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

Role Responsibilities

Lead, mentor, and inspire a team of SDRs to achieve and exceed individual and team KPIs.

Own daily team operations, including call coaching, pipeline reviews, performance management, and skill development.

Ensure the team responds to inbound leads within the 2-business-hour SLA and executes consistent outbound prospecting.

Monitor and improve conversion rates across the funnel from MQL → SQL → booked meetings.

Partner with Sales Leadership and Marketing to refine messaging, targeting strategies, and qualification criteria.

Analyze team performance data to identify trends, gaps, and opportunities to optimize efficiency and productivity.

Maintain high-quality data within the CRM and reinforce best-in-class hygiene practices across the team.

Support the creation and continuous improvement of SDR playbooks, talk tracks, cadences, and onboarding materials.

Collaborate with Account Executives to ensure smooth lead handoff and strong alignment across the sales motion.

Conduct regular 1 : 1s, team huddles, and coaching sessions to build skills, accountability, and career development.

Hire, onboard, and develop new SDRs as the team grows.

Perform other duties and responsibilities as assigned.

Role Requirements

3+ years of Sales Development or Inside Sales experience, with at least 2 years in a leadership role.

Proven success running a metrics-driven SDR function with strong conversion and pipeline outcomes.

Experience coaching SDRs on outbound prospecting, objection handling, discovery, and qualification.

Excellent communication, listening, and coaching skills.

Strong grasp of CRM systems (Hubspot preferred), sales engagement tools, and Google Suite.

Ability to analyze data, diagnose issues, and implement process improvements.

High energy, proactive, and able to create clarity and structure for your team.

Prior experience in the signage industry is a plus.

Practical knowledge of general technology and the ability to learn Cirrus’ product suite.

What Success Looks Like

Consistently Hitting Pipeline Targets : Your team reliably meets or exceeds monthly SQL, meeting, and conversion goals.

High-Quality Lead Qualification : SDRs deliver well-vetted opportunities that convert to revenue and build AE trust.

Improved Funnel Conversion Rates : MQL → SQL → Meeting conversion rates increase through optimized processes, coaching, and data visibility.

Strong Team Development : SDRs demonstrate measurable skill growth, higher productivity, and clear progression toward AE or senior SDR paths.

Tight Partnership With Sales & Marketing : Communication flows smoothly, handoff quality improves, and targeting strategies become more effective.

Operational Excellence : CRM data is clean, accurate, and actionable; sequences, talk tracks, and cadences are consistently followed and improved.

Positive Team Culture : The SDR team is motivated, engaged, and aligned with Cirrus’ values of innovation, integrity, passion, and hustle.

Cirrus Core Values : What we look for in a teammate.

Bring Passion : We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

Quality : Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step, we strive to build quality into everyday processes and products to achieve our collective success.

Winning Takes a Team : Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

Remove Friction : Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."

Respect : An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

Innovate Every Day : Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.