Director, US Region B2B Marketing

Director, US Region B2B Marketing

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Director, US Region B2B Marketing is responsible for driving revenue and margin growth of products and services through channel expansion of growth products. The position will report directly into the Vice President / General Manager and work in close partnership with Platform & DTC marketing teams, and US sales team to ensure short and long-term growth objectives are exceeded.

The role will lead the development of strategic channel expansion and customer related needs across marketing functions and business partners to support achieving commercial and marketing objectives.

This includes the following responsibilities :

• Develop content and communications across Marketing functions and strategies
• Clinical Solutions - Assessments, Training and Education
• Digital Account Based Marketing / campaigns, lead mgt, etc.
• Trade shows & events themes, content
• Pricing & Contracting
• Value Offers
• Functional excellence BD way of marketing content needs
• Consolidate market insights including market trends / market data
• Partner & execute with sales leadership on marketing support / needs
• Execute against strategic planning (e.g. annual marketing plans, ASR development)

General Leadership :

Education / Experience :

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.