Senior Manager of CRM Marketing

A company is looking for a Senior Manager of Lifecycle / CRM Marketing.

Key Responsibilities

Shape multi-channel lifecycle strategy and optimize behavior-based triggered campaigns

Collaborate with Product, Engineering, and Data teams to implement advanced messaging solutions and ensure CRM platform performance

Manage direct reports, run A / B testing, analyze performance, and maintain operational rigor in QA and compliance

Required Qualifications

3-5 years of hands-on Braze experience

5+ years of CRM / Lifecycle Marketing experience in consumer-focused environments

Experience with API-driven messaging, SDK events, and backend integrations

Proficient in Braze Liquid logic and A / B testing

Experience managing team members and / or agency partners