Event Marketing Manager (Trade Shows and Sponsored Events)
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. Were also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our fieldwe are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Position Overview
We are seeking an experienced Event Marketing Manager to join our Trade Show and Sponsored Events team within our broader Event Marketing organization under the VP of Experiential and Product Marketing. This is a campaign management role focused on developing and executing a strategic trade show and sponsored events program that aligns with Filevine's business objectives and drives brand awareness, lead generation, and customer engagement. You'll join a team of Event Marketing Managers and work cross-functionally with sales, marketing, and product teams to create integrated trade show and sponsored event marketing campaigns. The ideal candidate brings both event execution expertise and marketing acumen, with proven ability to manage projects independently, drive strategic initiatives, and deliver measurable ROI. This role requires up to 25-40% travel.
Key Responsibilities
Strategic Planning & Campaign Management
- Working with your marketing leadership team, you will execute a comprehensive trade show and sponsored events strategy that supports Filevine's growth objectives
- Collaborate with marketing and sales teams to align event initiatives with business goals and target audience needsIdentify and evaluate new trade show and sponsorship opportunities that align with business objectives
- Establish and maintain relationships with industry associations, event organizers, and strategic partners
- Participate in cross-functional planning sessions to ensure alignment across teams
Event Marketing & Promotion
Collaborate with marketing team to develop integrated marketing campaigns for each event, including pre-event promotion, on-site engagement, and post-event nurtureCreate event-specific communication plans to drive attendance and booth trafficPartner with content and creative teams to develop compelling event messaging, booth experiences, and promotional materials, as neededCoordinate with digital marketing to leverage email, social media, and advertising for event promotionEnsure brand consistency across all event touchpointsExecution & Operations
Manage end-to-end planning and execution of an assigned portfolio of trade shows and sponsored eventsOwn all event logistics including on-site brand experience, venue relationships, vendor management, booth registration, and procurement of services (electricity, internet, carpet, furnishings, etc.)Oversee booth set-up and on-site operations to create engaging attendee experiencesCoordinate with sales teams on booth staffing, messaging, and engagement strategiesManage travel arrangements for participating staff, including transportation, accommodations, meals, and entertainmentTrain team members on booth operations, messaging, and lead capture best practicesWork with show vendor portals and liaise directly with vendors on trade show components globallyMaintain professional representation of Filevine to customers, prospects, partners, and competitorsBudget & Analytics
Manage event budgets for assigned portfolio, tracking expenses and optimizing spendEvaluate sponsorship and vendor options to maximize value while remaining within budget parametersProvide detailed post-event financial reports and analysisTrack key performance metrics including leads generated, pipeline influence, customer engagement, and brand awarenessConduct thorough post-event evaluations and present findings with recommendations for continuous improvementUse data-driven insights to refine event execution and improve program effectivenessTeam Leadership & Collaboration
Coordinate cross-functional efforts to ensure seamless event execution, working with sales, marketing, and other teamsCollaborate with Event Coordinator / Specialist and fellow Event Marketing Managers to share best practices and optimize processesDrive continuous improvement by proposing fresh ideas and innovative approaches to maximize event impactFoster strong working relationships with internal stakeholders and external partnersQualifications
2-5 years of experience in trade show management, or related field Proven track record of developing and executing successful event marketing strategies with measurable ROIStrong marketing skills with experience in campaign development, audience targeting, and integrated marketing tacticsDemonstrated ability to manage projects independently, drive initiatives to completion, and implement process improvementsExperience managing event budgets and delivering ROI analysisExcellent project management skills with ability to handle multiple initiatives simultaneouslyStrong analytical and problem-solving skills with data-driven approach to decision makingOutstanding communication and interpersonal skills with ability to influence and collaborate across all levels of the organizationProficiency in event management software, CRM systems, and marketing automation platformsExperience with Microsoft Office Suite or Google WorkspaceFlexibility to adapt as event schedules changeWillingness to travel up to 25-40% and travel with event materials and supplies, when necessaryPreferred
Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent work experience)Experience in B2B SaaS, legal tech, or technology industryFamiliarity with lead capture and event analytics toolsExperience with trade show attendee engagement strategiesBackground in leading cross-functional project teamsWhat We're Looking For
We're seeking a strategic and hands-on event marketing professional who is :Detail-oriented and organized with exceptional project management capabilitiesMarketing-minded with ability to think strategically about audience engagement and campaign integration specifically related to trade shows and sponsored eventsProactive and innovative with a track record of proposing fresh ideas and driving impactData-driven with strong analytical skills and commitment to measuring successCollaborative with proven ability to build relationships and work effectively across teamsAdaptable and comfortable managing ambiguity in a fast-paced environmentPassionate about creating exceptional event experiences and representing the Filevine brandPhysical Demands
This position requires physical capabilities essential to trade show and event execution, including but are not limited to : standing and walking for extended periods, lifting and moving objects up to 40 pounds, visual acuity for detail work, and the stamina to work long hours during event days and weekends when on-site at events.Why Join Filevine
This is a high-impact role where you'll shape Filevine's presence at industry events and contribute directly to our growth trajectory. You'll have the autonomy to drive strategic initiatives while working with a talented team at one of the most innovative companies in legal tech. If you're passionate about creating memorable event experiences and using marketing to drive business results, we'd love to hear from you.Compensation Information : $90,000 - 100,000. The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individuals location, qualifications, education, work experience, skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevines total compensation package for employees. This position is also eligible for a paid time off policy, as well as a comprehensive benefits package.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevines equal employment opportunities, you may contact us at legal@filevine.com
Cool Company Benefits :
A dynamic, rapidly growing company, focused on helping organizations thriveMedical, Dental, & Vision Insurance (for full-time employees)Competitive & Fair PayMaternity & paternity leave (for full-time employees)Short & long-term disabilityOpportunity to learn from a dedicated leadership teamCentrally located open office building in Sugar HouseTop-of-the-line company swagPrivacy Policy Notice
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