Product Marketing ManagerSocket • Miami, FL, US
Product Marketing Manager
Socket • Miami, FL, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Have 5+ years experience as a full-time Product or Content Marketer. Have a proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users. Have excellent communication and storytelling abilities to convey product benefits effectively. Have an understanding of marketing principles and digital marketing tactics. Enjoy creative thinking to develop innovative marketing strategies and content. Are passionate about web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis. Data-driven, comfortable interpreting data to generate insights and inform creative decisions. Are curious, low ego, and always looking to improve. You're open to feedback and collaborating with others to get to the best approach. Have excellent communication skills, both written and verbal, and the ability to engage multi-functional stakeholders. We have real scale - our product reaches millions of people in crypto and our users love us. No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously. We are a team of builders - we're always shipping. Good vibes - we are all team players that only want the best for each other and the company. Remote Friendly - Enjoy the flexibility of remote work.
Product Marketing Manager
SOCKET is the first chain abstraction protocol. SOCKET was founded in 2022 with the mission to solve increasing fragmentation between assets, rollups & chains.
Over the last 3 years, SOCKET has facilitated over $23bn in volume. SOCKET is leveraged by the top protocols & applications in the space like Coinbase, MetaMask, Kraken, OKX, Rabby, CowSwap, Zeal, Matcha Coinbase, Rainbow, Aevo, Matcha & more.
Bungee is a liquidity marketplace build by SOCKET protocol. Bungee enables users to swap into any asset across 30+ chains with a fast, gasless swap experience.
Role & Responsibilities
As a Product Marketing Manager at SOCKET you will be responsible for developing and executing marketing campaigns across all product work streams including : defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption.
- Develop and execute go-to-market campaigns for products and features, including target audience identification, creative brief development, brainstorming, creative direction, copywriting, and performance reporting.
- Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
- Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users.
- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
- Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness.
You'll Thrive If You :
What You'll Like About Us :
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