Media Planner (REMOTE)

Media Planner

This client of ours is a healthcare company that provides an online platform that helps individuals find affordable prescription medications through offering the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using this online service and 15 million consumers visit their website each month to find discounts and information related to their healthcare. This team is looking for a highly motivated Media Planner to join a small, fast-moving team focused on delivering value to pharmaceutical manufacturer partners on GoodRx. The media planning team builds plans that span our advertising and access solutions, so the ideal candidate is highly organized, follows process closely, and can flex strategically when needed. They will be detail oriented and play a key role in helping the team deliver value to both clients and patients. They will work closely with many internal stakeholders and report to the Sr. Manager of Media Planning.

Responsibilities :

• Develop proposals in response to agency and client RFPs, ensuring proposals adhere to pricing guidelines, spec tabs and rate card minimums
• Translate client objectives into actionable media plans using GoodRx products
• Partner with Sales to structure proposals that balance client goals with internal yield and inventory guidance. Leverage tools such as Google Ad Manager, Kevel, Looker, and Placements.io to forecast availability.
• Ensure accuracy of pricing tiers, impression volumes, and targeting layers within media plans.
• Ensure insertion orders are accurately entered and maintained in internal systems, reserving advertising space and confirming delivery details
• Identify and communicate process blockers or opportunities for process improvement within the Media Planning team
• Partner with BI and AdOps on process improvements, tooling, and automation (e.g., Empower OS, MightierAI, eMediaPatch)
• Collaborate with Product on roadmap feedback, especially around targeting (NPI lists, Specialty Lists, HCP Navigator, etc.)
• Contribute to team-wide documentation (Master RFP templates, RFP War Room, forecasting calculators)

Qualifications :

GoodRx is America's healthcare marketplace. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.