Director International Brand Management, Integrated Marketing

Description

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage : from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Were looking for a strategic globally-minded marketing leader to drive the development and execution of integrated marketing plans across our international markets. The Senior Director International Integrated Marketing will own full-funnel marketing planning for direct markets and guide distributor-led marketing plans to ensure brand consistency performance and cohesion across all channels and leader will also oversee product strategy and commercialization by country ensuring the right products launches and positioning are prioritized for each market. They will be accountable for managing international marketing budgets by country optimizing spend for impact and ideal candidate blends strategic vision with hands-on execution and thrives at the intersection of brand storytelling media performance and commercial growth.

Responsibilities to include :

Strategic Leadership

• Own the annual international marketing planning process ensuring alignment with global brand and growth objectives.
• Develop and maintain country-level marketing strategies and budgets balancing global priorities with local market realities.
• Partner with regional and distributor marketing teams to co-develop localized plans that reflect cultural nuances market maturity and commercial potential.
• Lead product strategy and product commercialization efforts by countrydefining market entry plans launch strategies and messaging frameworks that inform integrated marketing execution.
• Translate business goals into cohesive full-funnel marketing strategies across paid owned and earned channels.

Integrated Campaign Development

Media & Channel Strategy

Performance Budget and Optimization

Leadership and Collaboration

What You Will Need

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Director International Integrated Marketing you will work closely with Brand Management Creative Marketing and Growth teams.

Our Ways of Working

Frida HQ is located in Miami Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Privacy Policy

By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy : and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.

Required Experience :

Director

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Employment Type : Intern

Department / Functional Area : Brand Management

Experience : years

Vacancy : 1