Digital Marketing Strategist

Digital Marketing Strategist

The ideal candidate has broad experience across digital marketing (owned / earned and paid media) to help us plan strong campaigns to support seasons, holidays, and company events. We're also looking for someone who is skilled in both project management and marketing creative and excels at building and maintaining relationships throughout our organization.

Principal Duties and Responsibilities :

• Become a knowledgeable and well-versed partner on the Family Dollar's Digital Marketing team.
• Help to plan and execute omnichannel campaigns.
• Work closely with internal and agency creative teams.
• Assist Manager in representing the Digital Marketing team during planning meetings with key stakeholders.
• Intake new requests and work cross-functionally to ensure deliverables are understood, shared, and delivered in an efficient manner to campaign stakeholders.
• Maintain strong relationships with key stakeholders from other departments, as well as within the Digital department.
• Schedule and facilitate planning meetings with several digital marketing channel teams (Addressable, Paid Media, Social, Content, Website / App, etc.). Strategize with the team to develop integrated plans.
• Report and analyze performance of large integrated campaigns, working closely with digital marketing channel teams. Determine and effectively share key learnings to drive business decisions and optimizations for future campaigns.
• Maintain and enhance planning calendars.
• Assist in creating integrated campaign presentations and recaps for large events. Work with Creative and Content team to develop Creative Briefs for large campaigns.
• Leverage department software in building workflows to assist with the planning.
• Be another set of hands and eyes to help a small team get the details right across a high volume of assets.
• Support Brand Team with ad-hoc digital marketing requests.

Minimum Requirements / Qualifications :