Digital Marketing Manager

Benefits:

• Flexible schedule
• Opportunity for advancement
• Training & development

About the Role:
As the Digital Marketing Manager at American Screening Corp, you'll play a pivotal role in driving our online presence and engagement. Join our innovative team in Shreveport, LA, and leverage your expertise to enhance our digital marketing strategies and connect with our valued customers.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness.
• Manage and optimize social media campaigns across various platforms.
• Analyze website traffic and user engagement metrics to inform marketing decisions.
• Create engaging content for blogs, newsletters, and social media channels.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Oversee email marketing campaigns and track their performance.
• Conduct market research to identify trends and opportunities in the industry.
• Monitor and report on the effectiveness of digital marketing initiatives.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of experience in digital marketing or a similar role.
• Proficiency in SEO, PPC, and social media marketing strategies.
• Strong analytical skills with experience using tools like Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Creative mindset with a passion for digital trends and innovation.
• Experience with marketing automation tools is a plus.

About Us:
American Screening Corp has been a leader in the diagnostic testing industry for over 15 years, providing high-quality products to healthcare professionals. Our commitment to excellence and customer satisfaction has earned us a loyal client base, and our dynamic work environment fosters growth and innovation for our employees.


Core Interview Questions
Purpose: Identify a high-performing Digital Marketing Manager who can own website performance, paid acquisition, lifecycle marketing, HubSpot execution, and customer proof systems that drive revenue.

Applications will be rejected without answering those:

1. Ownership & Results
1. What digital channels do you own end-to-end, and what KPIs were you accountable for?
2. What is the most meaningful revenue or pipeline result you personally drove?
3. What failed, and what did you change as a result?

2. Website & Conversion
4. How do you quickly assess whether a website is converting effectively?
5. What are the first actions you take to improve conversion rate?
6. Describe one website or landing page change that materially increased conversions.

3. Product & Messaging
7. How do you turn a technical or regulated product into a clear, high-converting offer?
8. How do you decide which products or offers to promote first?

4. Google Ads Performance
9. How do you structure a Google Ads account for control and scale?
10. How do you identify and eliminate wasted ad spend?
11. What does a healthy CPL or ROAS look like to you, and why?

5. Email & Lifecycle Marketing
12. What email sequences have you built that directly drove revenue?
13. How do you segment and personalize email campaigns?
14. Which email metrics actually matter when judging success?

6. HubSpot Execution
15. How have you used HubSpot to support both marketing and sales?
16. What workflows, automations, or lead scoring models have you built?
17. How do you ensure clean data and accurate attribution?

7. Testimonials & Customer Proof
18. How do you systematically collect written and video testimonials?
19. When is the best time to ask a customer for a testimonial, and why?
20. Where do testimonials have the biggest impact on conversion?
21. How do you repurpose one testimonial across multiple channels?

8. Strategy & Signal Questions
22. If you had 90 days to double qualified leads, what would you do first?
23. Where do most companies waste marketing dollars?
24. What would you audit in your first 30 days here?

*Note: This role will be specifically for the on-site.