Manager, Programming Sports

Content Curation & Programming

Develop a deep understanding of the sports content library including live events athlete profiles original series and athlete projects.

Assist the Sr. Manager in maintaining the sports programming content calendar for owned and managed channels including YouTube TikTok Instagram Facebook Red Bull TV and third-party platforms.

Work with internal teams such as Production Social Media Communications and Marketing to support content strategy and execution.

Help define clear success metrics for programming including video views minutes watched and engagement rates.

Contribute to ensuring content is optimized for the platform its published on implementing a content in context approach for all programming.

Advise on storytelling opportunities and engaging web experiences for sports programs on .

Channel Optimization & Audience Engagement

Enhance channel performance by developing strategies for content scheduling featuring and improving the overall consumer experience.

Work with the Sports Communications team to maintain a consistent sports tone of voice across all social media and digital channels.

Assist in developing platform-specific strategies for engaging audiences and driving organic growth through content.

An early adopter of new media trends and practices; knowledge sharer of learnings to instill best practices for the media network team.

Cross-functional Collaboration & Global Alignment

Collaborate with the global programming team to ensure that sports content aligns with the broader content strategy and best practices.

Share insights and learnings with regional teams to help maintain alignment across the organizations media network.

Stay informed with industry trends competitor programming and audience behavior to aid future content strategies.

Work with the Production and Communications teams to help optimize content performance based on platform goals and objectives.

Collaborate with Programming teams across departments to gather and share best practices and learnings

Partner with Sports Marketing and Communications teams to understand program objectives to inform programming campaigns.

Performance Analysis & Reporting

Utilize internal systems (e.g. PEMO dashboard Media Planet) to track analyze and optimize the success of programming initiatives.

Set up regular reporting on key performance metrics and provide actionable insights to improve future campaigns.

Help produce impact reports on content and programming performance for key stakeholders highlighting areas of success and opportunities for improvement.

Extract metrics-based best practices and key learnings from digital programming initiatives to inform future campaigns.

Audience Development & Strategy

Work with cross-functional teams to contribute to strategies that drive audience growth engagement and retention.

Help ensure programming aligns with key brand moments sports events and athlete projects to maximize impact.

Assist in identifying new opportunities for content development and distribution across platforms ensuring the sports programming resonates with target audiences.

Social Media Content Strategy & Production

Evaluate how Red Bull shows up on social media and develop strategies to inform social media plans for various content and event campaigns.

Serve as a social media expert maintaining a keen understanding of platform trends & developments and communicating takeaways to the Sports teams.

Navigate the influencer / creator ecosystem to identify potential partners to engage for collaboration opportunities advising on strategy for activating social media partners to successfully engage their audiences.

Collaborate with @redbullusa social team to champion Sports programs via creative social activations.

Qualifications :

3 years of experience in digital programming sports media or related roles with a focus on content curation and channel management.

Experience managing content calendars and programming for digital platforms including social media and web.

Track record of developing producing or publishing social media content across all major platforms.

Strong understanding of digital content trends audience behavior and how to engage sports communities online.

Proven ability to work cross-functionally with production marketing and social media teams.

Excellent communication skills with a focus on collaboration and knowledge sharing.

Passion an experience for board sports (skate surf snow).

Experience using analytics tools to track performance and optimize content strategies.

Required to have experience running social media accounts and / or programming websites and apps.

Bachelors degree in media marketing or a related field.

Must be fluent in English additional language skills an advantage.

Additional Information :

The base salary range for this position is $85360 to $128040 cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include : Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and / or work location).

Red Bull Media House North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work : No

Employment Type : Full-time

Key Skills

Aviation Safety,Arabic Speaking,Information Technology Sales,JQuery,Db2

Experience : years

Vacancy : 1