Brand Advertising Manager, Vice PresidentChase • Chicago, IL, US
Brand Advertising Manager, Vice President
Chase • Chicago, IL, US
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- [job_card.full_time]
[job_card.job_description]5 plus years of marketing experience with demonstrated experience in marketing communications / brand and advertising execution Bachelor's Degree AI industry knowledge of strategy, planning and implementation Strong business and marketing acumen with clear ability to distill marketing objectives and insights, and create viable jumping off points for creative strategy / exploration Ability to write, orchestrate and deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams Stays well-informed of advertising industry creative and media innovations, with drive to bring new thinking / inspired marketing thought to table to build content that connects to consumers with an eye on constant improvement Rigor to consistently leverage customer insights / data to propel campaign effectiveness and business results Ability to evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders Strong understanding of video and digital creative production and execution, strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large, matrix organization, innate talent to be a strong storyteller, who can craft presentations to align and build confidence in direction Proven ability to take initiative and achieve results with strong analytical, problem solving and planning skills Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels, excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines Degree in Marketing, Advertising, Communications MBA Experience working in or directly with advertising agencies
Brand Advertising Vice President
Are you passionate about brand strategy and creative problem-solving? This role offers the chance to be at the center of Chase's Brand team, promoting innovative ways to amplify the brand and engage customers. You'll lead campaign development and contribute to the team's mission of building a powerful Chase master brand, using your skills in customer insights, strategy, and media planning.
As a Brand Advertising Vice President on the Brand Team, you will have a passion for advertising, creativity, and brand innovation. You will have strong early career experience at an ad agency or brand / advertising function. You will be driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and marketing. You will love collaboration, and working across teams to successfully execute high performing brand and advertising content.
Job responsibilities :
- Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
- Understand the business and marketing objectives, championing brand solutions to deliver on business goals
- Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
- Partner with marketing research team to uncover key consumer insights and test creative ideas and work
- Spearhead the development strategy and messaging that sets the course for powerful creative
- Lead and set inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
- Manage production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
- Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle
- Responsible for ensuring legal / compliance / risk and control requirements are met for all campaigns
- Manage creative budgets associated with managed advertising programs
Required qualifications, skills and capabilities
Preferred qualifications, skills and capabilities
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