Lifecycle Marketing Strategist

Summary

The Lifecycle Marketing Strategist is responsible for leading cross channel marketing communications across the customer lifecycle, ensuring a cohesive and personalized experience. In addition, this role plays an essential part in the delivery of customer insights for digital marketing channels and digital initiatives. This person will work cross-functionally with Customer Analytics, Brand Management, and Personalization to ensure lifecycle initiatives are executed seamlessly across channels to drive growth customer engagement and loyalty. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

• Inform and develop channel strategies that increase customer engagement to drive LTV - including messaging, visuals, and linking strategy.

• Leverage data analysis to understand customer behavior, identify trends, and inform program strategy

• Oversee the production of channel content, verifying that assets are accurately briefed into Creative, delivered to team members for timely execution and meet customer expectations.

• With the Loyalty Operations team, identify opportunities and lead tactical marketing strategy for digital loyalty communications including development, testing and reporting across channels.

• Approve channel tactics ensuring that content supports a seamless, unified customer experience.

• Analyze campaigns to derive insights that inform forward looking channel strategy.

• Collaborate with Loyalty Operations team to verify marketing communications maintain consistency across all customer facing endpoints.

• Provide strategic recommendations to cross functional teams that align to overarching Digital Marketing strategy.

• Write meaningful creative briefs that provide clear, concise direction for Design team to create digital assets that meet business requirements.

• Strategize and execute meaningful A/B tests to optimize channel performance and inform strategy; share findings and insights with broader cross-functional teams

• Continuously seek to improve channel content by researching and staying ahead of new innovative solutions and capabilities, key competitor actions, industry trends, and emerging customer and market needs.

• Exercise clear communication with various cross-channel partners.

• Additional duties and projects as required.

Qualifications and Skills

• Bachelor’s degree from a four-year college or university

• 4+ years of related digital marketing and loyalty experience required, in Retail highly preferred

• Min 2 years experience with enterprise level B2C marketing automation platforms, Braze preferred

• Previous experience working closely with Customer Analytics, or experience in SQL preferred

• A major in Communications, Marketing, Digital Media or a related field is preferred

• Excellent written, verbal, and interpersonal communication skills

• Passion for eCommerce and Digital Technology

• Highly motivated with willingness to learn

• Detail-oriented with high degree of accuracy

• Ability to multi-task, managing multiple projects and initiatives in a fast-paced environment

• Basic to intermediate knowledge and abilities with G Suite, Powerpoint, and Excel

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift

• Use hands to finger, handle and feel

• Reach with hands and arms

• Talk and/or hear

• Stand for up to 2 hours at a time regularly

• Walk or move from one location to another regularly

• Periodically may need to climb, balance, stoop, kneel, or crouch

• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally

• Punctuality and regular attendance consistent with the company’s policies are required for the position.

• Average work week is 40-45 hours, which can vary depending on business need.

• The work environment for this position is a moderately noisy office setting.

EEO Statement:

The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.

Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)