Senior Digital Marketing Analyst

Job Description

Job Description

Senior Digital Marketing Analyst

Company Overview

Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds.

Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, Amazon, Walgreens, Target, CVS, The Vitamin Shoppe, Sam's Club and iHerb. Currently, more than 35,000 people buy our products daily, and that number is growing every month. You have the potential to make a real impact on people's lives by working at Force Factor to create products that Unleash Potential!

Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now thinking about how to scale up and conquer the next decade's challenges and opportunities. We've accomplished a lot in our first 16+ years, but fundamentally know that we're just at the beginning of our journey, and that's where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.

Force Factor is based in Boston's innovative Seaport District. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you'll feel like you've finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to learn a ton, work with other A players and generate significant wealth, and we hope you'll choose to help us build an enduring and successful business for decades to come. There are two reasons we're included on Bain's Insurgent Brands list of high-achieving CPG brands outperforming market growth : our people and our culture.

The Role

The Senior Digital Marketing Analyst will be responsible for leading our marketing strategy and managing our marketing efforts across the assigned product portfolios, driving sales growth while maintaining strong efficiency. The Senior Digital Marketing Analyst will report to the VP of Digital Marketing and be an integral part of the advertising team to define campaign strategy, measure campaign performance, identify areas for improvement, and help optimize campaigns based on data-driven insights. This role will also own relationships with key digital marketing partners and proactively guide conversations with retailer advertiser teams to align on performance opportunities and strategic priorities. The position also includes mentoring and developing a digital marketing analyst who will support with campaign execution, reporting, analysis and optimization. The ideal candidate has a strong analytical mindset, experience with data analysis, strategic thinking and is highly proficient in tools such as Excel.

The Senior Digital Marketing Analyst will operate as a trusted cross-functional partner, translating data into clear, actionable insights that shape business decisions across product portfolios and partner relationships.

Key Responsibilities

• Lead the digital marketing strategy for assigned product portfolios with a focus on growth, efficiency, and continuous optimization—primarily across eCommerce, with contributions to Food / Drug / Mass and Grocery retailers as needed.
• Develop and analyze upper-funnel demand-generation initiatives to expand audience reach, drive brand consideration, and accelerate new-customer acquisition through data-driven targeting and optimization.
• Conduct deep-dive analyses to evaluate portfolio performance, identify trends, and develop actionable strategies to drive results.
• Lead the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta.
• Own and manage relationships with retail media partners, maintaining alignment on performance goals and strategic initiatives.
• Mentor, train, and support a direct report, building strong analytical capabilities and overall team effectiveness.
• Analyze advertising data to extract insights and identify areas for improvement.
• Develop deep category expertise to inform cross-functional decision-making with data-driven insights and market trends.
• Stay informed and up to date on digital marketing trends and best practices, and retailer marketing advertising to continuously refine strategy.

Ideal Qualifications