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Vice President of Marketing - Restaurants
Vice President of Marketing - RestaurantsLeap Brands • Orlando, FL, US
Vice President of Marketing - Restaurants

Vice President of Marketing - Restaurants

Leap Brands • Orlando, FL, US
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Position Overview :

  • As the Head of Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue.
  • With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.

Responsibilities :

  • Digital Marketing Strategy : Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience.
  • Identify opportunities for growth and innovation in digital marketing channels.

    • Website Management :

  • Oversee the management and optimization of company websites to enhance user experience and drive conversions.
  • Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.

    • Loyalty Applications :

  • Manage and optimize loyalty programs and applications to drive customer retention and repeat business.
  • Develop strategies to enhance loyalty program effectiveness and increase customer engagement.

    • CRM (Customer Relationship Management) :

  • Implement and manage CRM systems to track and analyze customer interactions and data.
  • Develop targeted marketing campaigns and personalized messaging based on CRM insights.

    • Digital Advertising and Campaigns :

  • Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display.
  • Monitor campaign performance and ROI to ensure effectiveness and efficiency.

    • Content Development and Marketing Automation :

  • Lead the development of digital content, including website content, email campaigns, and social media posts.
  • Implement marketing automation strategies to streamline processes and improve efficiency.

    • Analytics and Reporting :

  • Track and analyze key performance metrics and digital marketing trends.
  • Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts.

    • Qualifications :

  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. 5+ of experience in digital marketing, with a focus on digital strategy development and execution.
  • Strong understanding of digital marketing channels, website management, loyalty applications, and CRM.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
  • Excellent analytical, communication, and leadership skills.
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