Senior Marketing Specialist, Demand Generation

Senior Marketing Specialist, Demand Generation

The Senior Marketing Specialist, Demand Generation ensures the seamless execution and optimization of global marketing programs that generate leads, nurture prospects, and drive pipeline growth for BW Packaging. Bringing depth of experience to marketing execution, this role is relied upon to manage campaign workflows, maintain data integrity, and ensure that programs launch on time, on brand, and with measurable results.

As an experienced executor, the Senior Specialist is trusted to handle complexity, anticipate operational needs, and collaborate across teams to keep campaigns running smoothly. This position plays a critical role in turning marketing plans into consistent, reliable outputs that contribute directly to commercial success.

Campaign Strategy & Execution

• Work closely with Sales, Product Marketing and Brand / Content teams to plan and execute marketing campaigns that deliver maximum impact.
• Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events).
• Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives.
• Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled.

Operational Excellence

Business Development / Prospecting / Inside Sales Programs

Collaboration & Support

What you'll bring :

Why Join Barry-Wehmiller?

Come be part of a team that values people, innovation, and excellence. You'll have the opportunity to make a real impact on our workplace culture while developing your skills in a dynamic, supportive environment. We offer a competitive compensation package, including a strong base salary and a performance-based commission structure. The approximate pay range for this position is $85K - $125K base salary + bonus potential which may vary based on performance. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.

Barry-Wehmiller is an equal opportunity employer. M / F / D / V This organization uses E-Verify. Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and / or skills assessments.