Senior Product Marketing Manager - Consumer Wearables Applications

Location :

San Diego, US (Hybrid)

San Jose, US (Hybrid)

Irvine, US (Hybrid)

Colorado Springs, US (Hybrid)

Camarillo, US (Hybrid)

Our Team :

PerSe® products are the world's highest performance capacitive solutions integrated with highly sophisticated analog front-ends and digital processing for enhanced sensing performance. These ultra-small, feature-rich touch & proximity controllers are optimized for a wide range of applications such as smartphones, tablets, wearables, industrial and automotive.

Job Summary :

We are seeking a talented individual with experience in technical product marketing management for our capacitive sensing solutions in the mobile consumer electronics segment. This role is responsible for defining market requirements for key segments, accounts and leading marketing initiatives to drive business growth. You will collaborate with the Applications, Engineering, and Sales teams to evaluate existing and emerging markets and implement strategies to generate design wins. This role supports our PerSe® portfolio of products. In particular, the role with market sensors for wearables likes smart glasses, smart watches, fitness trackers, etc.

Responsibilities :

Drive business growth : Promote Semtech sensing products to target segments and customers to achieve design wins and revenue growth. (25%)

Market strategy and analysis : Evaluate marketing strategies and conduct analyses based on business objectives, market trends, competition, and value-cost factors. (25%)

New products : Develop business cases for NPIs and collaborate with the Engineering team during development to ensure customer requirements are met. (20%)

Sales support : Provide product training to Sales, FAEs, and representatives, and create marketing collateral / presentations for new product launches. (20%)

Industry engagement : Attend tradeshows / workshops / conferences and collaborate with reference design partners for joint promotional efforts. (10%)

Minimum Qualifications :

5+ years of technical product marketing experience

Market segment expertise in wearables (smart glasses, smart watches, fitness trackers, etc.)

Technical expertise mixed-signal integrated circuits and analog-to-digital converters (ADC)

Bachelor’s degree in Electrical Engineering or equivalent experience

Proven experience collaborating with global product development teams to successfully bring new products to market

Strong customer engagement skills, including negotiation, communication, and presentation abilities

Self-motivated, results-oriented, and enthusiastic, with a commitment to achieving business objectives

Ability to work effectively in a team environment and share knowledge with colleagues

Excellent communication skills with the ability to interface at all organizational levels

Desired Qualifications :

Experience with Capacitive, Magnetic, Hall, Proximity or similar sensing applications