Brand Paid Media Director

Brand Management Director

PwC's brand management, marketing, and sales team focuses on collaboration to develop and execute strategic sales and marketing initiatives. These individuals drive revenue growth, promote the Firm's services, enhance brand visibility, and capture new business opportunities. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels. Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion, and a commercial mindset are all foundational to our success. You create a healthy working environment while maximizing client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Lead in line with our values and brand.
• Develop new ideas, solutions, and structures; drive thought leadership.
• Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.
• Balance long-term, short-term, detail-oriented, and big picture thinking.
• Make strategic choices and drive change by addressing system-level enablers.
• Promote technological advances, creating an environment where people and technology thrive together.
• Identify gaps in the market and convert opportunities to success for the Firm.
• Adhere to and enforce professional and technical standards, the Firm's code of conduct, and independence requirements.

The Opportunity: As part of the Brand Management, Marketing, and Sales team, you are responsible for creating and implementing a brand strategy aligned with business goals, managing PwC's visual and verbal identity, including logos, colors, messaging, and tone. As a Director, you are tasked with setting the strategic direction and leading business development efforts, making impactful decisions and overseeing multiple projects while maintaining executive-level client relations. You are responsible for leading marketing campaigns to promote the brand and enhance engagement, track brand health, and devise strategies to improve perception and loyalty, making sure resources are allocated effectively and KPIs are set to evaluate initiatives.

Responsibilities:

• Develop and implement a thorough brand strategy in line with business objectives.
• Manage and enhance PwC's visual and verbal identity, including logos, colors, and messaging.
• Lead and execute marketing campaigns to elevate brand presence and engagement.
• Monitor brand health and devise strategies to improve perception and loyalty.
• Oversee resource allocation and secure sound budget management.
• Establish and track KPIs to assess the success of brand initiatives.
• Make strategic, data-informed decisions to drive brand growth.
• Maintain senior-level client relationships and oversee multiple projects.

What You Must Have:

• High School Diploma
• 8 years of experience

What Sets You Apart:

• Bachelor's Degree in Marketing, or Business Administration/Management preferred
• Developing and executing brand strategies
• Leading cross-functional teams
• Inspiring and influencing others
• Using an analytical mindset
• Thinking creatively
• Demonstrating ability to work in a fast-paced environment
• Using exceptional project management skills

PwC does not intend to hire experienced or entry-level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; genetic information; veteran, marital, or citizenship status; or any other status protected by law.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

The salary range for this position is: $122,500 - $423,780. For residents of Washington state, the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications, and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance