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US Rare Hematology Portfolio Marketing Director
US Rare Hematology Portfolio Marketing DirectorPfizer • New York City, New York, USA
US Rare Hematology Portfolio Marketing Director

US Rare Hematology Portfolio Marketing Director

Pfizer • New York City, New York, USA
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  • [job_card.full_time]
  • [job_card.permanent]
[job_card.job_description]

ROLE SUMMARY

The US Hematology-Endocrinology franchise is one of the most rapidly growing businesses across US Commercial Division. The franchise is anchored by 2 recently launched products in HYMPAVZI for Hemophilia A & B and Ngenla for Growth Hormone Deficiency and established in-line portfolio brands in both Hemophilia A and B and is looking to further evolve in rare hematology with our Sickle Cell Portfolio requiring a cohesive presence and continued demonstration of Pfizers commitment to the rare bleeding disorders community.

The US Hematology Portfolio Marketing Director will serve a critical role for the US Hematology & Endocrinology franchise by leading key hemophilia initiatives across the Factor business (Benefix & Xyntha) and establishing a strong hemophilia portfolio presence to ensure short and long-term success of the franchise. The Marketing Director will be responsible for leading the hospital & bleed management strategy for the Factor brands & Hemophilia portfolio to include messaging omnichannel strategy development of promotional materials and management of agency relationships. The role will support effective portfolio planning and resource allocation across the entire Hemophilia franchise while also identifying strategic and tactical opportunities to maximize portfolio value across the broader franchise Hematology and Endocrine Franchise.

This position requires strong strategic analytical execution and decision-making skills. The successful candidate should be a self-starter with proven track record of exceptional leadership and cross-functional collaboration demonstrating ability to prioritize high agility and an innovative mindset to support the future vision for the portfolio.

This role will lead cross-functional teams to deliver on financial and operational targets driving strategic and tactical execution across the factor business. This position will report to the US Hematology Portfolio and Factor Lead.

ROLE RESPONSIBILITIES

  • Lead hospital strategy including tactical pull through and execution for Factor Brands (Xyntha and Benefix)
  • Lead bleed management strategy including tactical pull through and execution for Factor portfolio in close collaboration with Hympavzi team and medical team
  • Working with CE optimizing CFC targeting in alignment with brand hyper targeting strategy
  • Develop strategy for external engagements including overall KOL engagement and Hemophilia Day planning and execution
  • Develop KPIs and performance dashboards to support performance tracking and business updates to leadership
  • Serve as the Franchise POA captain coordinating across portfolio TAs and key enabling partners for successful POA execution
  • Support development of Strategic and Operating Plans financial planning and performance management
  • Identify and execute key franchise initiatives to maximize portfolio impact
  • Collaborate closely with brand teams including US Hympavzi team and cross-functional teams to drive hemophilia portfolio initiatives and franchise performance
  • Partner closely with and provide brand-specific and portfolio guidance to cross-functional partners (e.g. Finance ISE Commercial Effectiveness CMO etc.) on brand performance needs

BASIC QUALIFICATIONS

  • 8 years of pharmaceutical industry or commercial experience required (7 years if candidate has MBA or advanced degree)
  • Previous US in-line or portfolio marketing strongly preferred
  • Rare disease or specialty experience preferred
  • BA / BS degree required MBA or other advanced degree highly desirable
  • Proven track record in developing executing and measuring complex marketing programs that drive performance
  • Demonstrated ability to successfully navigate whitespace and complex stakeholder maps to develop novel solutions
  • Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies
  • Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences including senior management
  • Strong people management and influencing skills even without direct reporting relationships
  • Proven track record of operating in a fast-paced high-energy environment
  • Strong analytical skills; detail and action oriented
  • Self-motivated and a team player
  • Demonstrated ability to manage and deliver results on multiple complex competing projects in a deadline-oriented environment
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including : the ability to influence and collaborate with peers develop and coach others oversee and guide the workof other colleagues to achieve meaningful outcomes and create business impact
  • NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

  • Occasional domestic travel anticipated for team meetings agency presentations training POAs congresses and KOL meetings
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including : the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

    Work Location Assignment : Hybrid

    Other Job Details :

    Last day to apply : December 17 2025

    The annual base salary for this position ranges from $156600.00 to $261000.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver / parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

    Relocation assistance may be available based on business needs and / or eligibility.

    Sunshine Act

    Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.

    EEO & Employment Eligibility

    Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

    Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and / or interviewing please email . This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and / or interviewing. Requests for any other reason will not be returned.

    Marketing and Market Research

    Required Experience :

    Director

    Key Skills

    Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 156600 - 261000

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