Marketing Manager

Overview

Under the general direction of the Edward Jones Dean, the Marketing and Communications Manager for the Chaifetz School of Business will collaborate on the development of the School's unique brand while executing internal and external communications strategies with stakeholders to elevate the organization's profile. The Manager will work collaboratively with faculty, staff, students, alumni, and corporate partners on behalf of the School and, in conjunction with the Saint Louis University Division of Marketing and Communications, to ensure consistency in all marketing and communications properties that maximize impact. The manager will be responsible for implementing marketing strategies developed in conjunction with CSB staff and University Marketing, team management, and direct tactical execution to ensure comprehensive and high-quality marketing and communications initiatives that advance Chaifetz School priorities.

General Responsibilities

Proactively develop multi-channel marketing and communication plans, partnering with Marcom division and the Chaifetz School Units and divisions, including market and competitive insights, brand strategy, audience / persons, key messages, channels, timing and measurement

Oversee all external and internal marketing and communications, including web pages, social media, presentations, program collateral, signage, annual reports, newsletters, print and digital advertising and other marketing materials

Lead the Chaifetz School's marketing and communications team, including the marketing specialist, prioritizing and delegating work, monitoring progress and evaluating outcomes to ensure the team produces a high-volume of high-quality work products

Manage executive communication for Chaifetz School leadership, authoring of public remarks, presentations and written communications for internal and external stakeholders

Direct media buying and paid advertising strategy and execution on behalf of the School, in conjunction with the University MarCom Division

Oversee strategy and content development on 400+ webpages on slu.edu / business by working with Marcom and within the existing University content management system and web page templates

Support event promotion and execution, including the Edward Jones Deans Breakfast Series and other School-wide and Center events

Coordinate with external vendors, negotiating contracts, managing budgets and overseeing projects for adherence to University and School brand standards

Work with the Chaifetz School Business Manager to manage the Chaifetz School budget for advertising, marketing and communications, directing, evaluating and prioritizing spending

Serve as a member of the Chaifetz School leadership team, advising senior leadership on best practices in marketing and communication on behalf of the organization

Fulfill other duties as assigned

Minimum Skills and Qualifications

Bachelor's degree in marketing, communications or similar discipline with 5-7 years of experience

1 year of supervisory experience

Strong written communication skills

Knowledge of best practices in marketing and communication across various mediums and channels

Outstanding attention to detail

Strong ability to coordinate multiple projects, prioritize work and direct employees in a rapidly-changing workplace

Organizational and time-management skills for meeting deadlines in a fast-pace environment

Preferred Qualifications

Prior experience working in higher education

3+ years of management experience in progressively responsible roles

MBA or Masters degree in communications, marketing or related field

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