Strategy and Operations Lead, Workflow and Solutions Activation

Strategy and Operations Lead, Workflow and Solutions Activation

This team is responsible for setting go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products. This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas. Team members are investigative and strategic, with a pragmatic sense of how to get things done.

The Strategy and Operations Lead, Workflow and Solutions Activation leads end-to-end strategic initiatives impacting the design and execution of sales activation efforts, as part of the newly formed Global Commercial Enablement Go-to-Market team. You will be responsible for managing impact in projects and programs related to sales incentives, product prioritization, or activation levers such as sales collateral, training and tools, in partnership with GTM and sales leaders. Also, you will translate complex and ambiguous business needs into actionable recommendations that support the GTM organization. You will work on projects to ultimately deliver the best of Google Ads products to sellers and customers with incentives, prioritized activation activities, and clear processes, roles and responsibilities. You will be instrumental in improving thousands of sellers experiences, executing our global product strategy and developing a competitive and customer-centric mindset to customer engagement.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full-time position is $147,000-$216,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Responsibilities :

• Develop global go-to-market strategies related to the Global Business Organization's activation engine, comprising elements such as prioritization of ads products and sales motions, and the application of activation levers such as sales incentives, collateral, training, tools.
• Collaborate across go-to-market, sales, and product organizations to drive cross-functional sponsorship and alignment.
• Drive end-to-end operational accuracy related to strategy development and execution (e.g., project planning, milestones, pilots / success metrics, and governance).
• Create & deliver clear written communications and presentations, tailored to audience levels, in support of strategic recommendations and implementation considerations.
• Conduct analyses and research, both quantitative and qualitative, in support of strategic recommendations.