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Global Marketing Manager Instrument Services
Global Marketing Manager Instrument ServicesThermo Fisher • Sacramento, CA, US
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Global Marketing Manager Instrument Services

Global Marketing Manager Instrument Services

Thermo Fisher • Sacramento, CA, US
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Global Marketing Manager Instrument Services

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

The role involves developing and implementing marketing plans, conducting market research, handling budgets for lab instrument services. It includes aligning strategies with product offerings, improving brand awareness, leading digital marketing initiatives, supporting sales with tools and insights, and managing events. Collaboration with key partners and acting as a spokesperson at industry events are also essential. This position will be remote in NAM or EMEA.

A day in the life :

  • Develop and implement marketing strategies for instruments services.
  • Conduct market research to identify trends and customer needs.
  • Manage the marketing budget efficiently.
  • Align marketing strategies with product offerings.
  • Develop product positioning, messaging, and value propositions.
  • Lead product launch plans and promotional activities.
  • Improve brand awareness and maintain brand guidelines.
  • Create marketing collateral (brochures, presentations, digital content).
  • Lead digital marketing initiatives (SEO, SEM, email, social media, content marketing).
  • Analyze and optimize digital marketing performance.
  • Manage the segment's online presence (website content, online advertising).
  • Support sales with tools, training materials, and market insights.
  • Plan and lead marketing events (conferences, webinars, trade shows).
  • Develop relationships with key collaborators and industry influencers.
  • Act as a spokesperson at industry events.
  • Collaborate with cross-functional teams on marketing initiatives.

Keys to Success : Education :

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

    • Experience :

  • 5+ years of experience in global marketing, with a focus on instrument services marketing preferred
  • Experience developing and implementing global marketing strategies.
  • Strong understanding of instrument laboratory market.

    • Knowledge, Skills and Abilities :

  • Strong background in marketing equipment, reagents and consumables.
  • Excellent leadership, communication, and interpersonal skills.
  • Proficiency in digital marketing platforms.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative problem solver with a passion for innovation and continuous improvement.
  • Advanced proficiency in data analysis and market research techniques.

    • Benefits :

    We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

    Compensation and Benefits :

    This position may also be eligible to receive a variable annual bonus based on company, team, and / or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes :

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
  • Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
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