Marketing Campaign Manager

Marketing Campaign Manager

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That's why at Appfire, you choose.

Choose to work where you thrive : Whether from home, in one of our offices, or while exploring the world, you decide where you're most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we've got you covered.

Choose to balance your life without compromise : Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms : Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

Appfire is seeking an experienced Marketing Campaign Manager to plan and execute high-impact marketing campaigns that drive awareness, engagement, and pipeline growth. In this role, you'll collaborate across Marketing, Product, and Sales to bring integrated campaigns to life from strategy to optimization ensuring every initiative aligns with key business objectives.

If you're a data-driven marketer who thrives on turning strategy into measurable results, we'd love to hear from you.

What You'll Do

• Campaign Strategy & Planning : Develop and implement comprehensive, multi-channel marketing campaigns that align with business goals and target audiences. Identify key messages, tactics, and success metrics for each initiative. Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams. This role will also work closely with our business partners to incorporate their value proposition into Appfire campaigns keeping 3rd party lead pass in mind.
• Cross-Functional Collaboration : Partner closely with Product Marketing on building target audience lists, messaging, and timelines in line with product roadmaps. Collaborate with Content teams on thoughtful plans for asset creation, reuse, and placement. Give input to Creative teams on web requirements and design to drive campaign engagement. Be in full alignment with Sales on in-market campaign awareness, and the preparation of assets for nurture and tracking of leads.
• Execution & Optimization : Launch campaigns incorporating tactics across digital, email, paid media, social, and events. Continuously analyze performance and optimize tactics for maximum ROI leveraging peers within the Digital team.
• Performance Analysis & Reporting : Define KPIs using historical performance and benchmarking data, track performance across channels and assets, and provide actionable insights and recommendations to stakeholders. Translate data into stories that drive smarter decisions and investments.
• Lead Management : Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue.
• Budget Oversight : Develop and manage campaign budgets, ensuring all initiatives are delivered efficiently and within scope. Work closely with agencies to make adjustments in spend based on real-time performance data.

Qualifications

We Offer : Financial benefits

Skills development benefits

PTO, health & well-being

Volunteering

Other

Disclaimer : The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

Making an impact

At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.

In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types product, profit, equity, and employee time. We were among the first to do this, and we're proud that Pledge 1% is part of our evolution.

Our business

Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come.

What's our secret sauce?