Sales GTM Play Analytical Lead, Intuit Mailchimp

Sales GTM Play Analytical Lead

As our Sales GTM Play Analytical Lead, you will be the analytical cornerstone of our entire sales campaign strategy. You're not just pulling lists; you're the architect of our targeting engine. You will dive deep into massive datasets to determine which accounts to target, why, and when. This role is a critical link between data and revenue, and you will partner directly with sales and marketing leaders to build, iterate, and operationalize the data-driven "plays" that fuel our sales organization's success.

Responsibilities

• Spearhead the Audience Engine : Own the end-to-end data strategy for GTM sales plays, from initial ideation and data mining in Databricks and BigQuery to campaign list execution and assignment.
• Deliver Actionable Insights : Leverage expert-level SQL and advanced analytical skills to query, segment, and analyze vast customer datasets, transforming raw data into prioritized, high-potential target lists.
• Optimize and Iterate : Continuously develop, test, and refine models to score and prioritize accounts. You will own the iteration loop that makes our targeting smarter and more effective with every campaign.
• Empower the Sales Team : Partner with sales leadership and operations to build and optimize the process for assigning accounts and contacts to reps, ensuring seamless delivery, accuracy, and speed-to-lead.
• Measure What Matters : Analyze campaign and play performance, delivering actionable insights and clear recommendations to leadership for continuous improvement.
• Build for Scale : Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to our sales plays (e.g., conversion rates, pipeline generation, ICP penetration).

Qualifications

Required : Advanced SQL & Analytics :

Preferred : GTM & Business Acumen :

Core Strengths :

Strong interpersonal skills and a passion for collaboration.