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Marketing Director
Marketing DirectorRobert Half • Baldwin Park, CA, US
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Marketing Director

Marketing Director

Robert Half • Baldwin Park, CA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

We are looking for a dynamic Marketing Director to lead strategic initiatives and enhance brand visibility for our organization. Based in Irwindale, California, this role requires a forward-thinking leader with expertise in digital marketing and consumer packaged goods (CPG). The ideal candidate will drive innovative campaigns and ensure alignment with overall business goals.

Responsibilities :

  • Develop and execute comprehensive marketing strategies to support business objectives and enhance brand presence.
  • Lead digital marketing efforts, including SEO, PPC, email campaigns, and social media strategies.
  • Oversee the creation and implementation of marketing campaigns that resonate with target audiences and drive engagement.
  • Conduct market analysis and utilize insights to refine strategies and optimize campaign performance.
  • Collaborate with cross-functional teams to ensure marketing initiatives align with company goals and brand identity.
  • Manage budget allocation for marketing activities and monitor expenses to maximize ROI.
  • Build and maintain strong relationships with external partners, including agencies and vendors.
  • Foster brand awareness and loyalty through innovative approaches and consistent messaging.
  • Track and analyze key performance metrics to assess the effectiveness of marketing efforts and adjust strategies accordingly.
  • Proven experience in a leadership marketing role, preferably within the CPG industry.
  • Expertise in digital marketing strategies, including SEO, PPC, and social media management.
  • Strong ability to develop and execute successful marketing campaigns.
  • Proficiency in market research and data analysis to inform decision-making.
  • Excellent communication and collaboration skills to work effectively across teams.
  • Demonstrated ability to manage budgets and optimize marketing spend.
  • A creative mindset with a focus on innovation and brand growth.
  • Bachelor's degree in Marketing, Business, or a related field required; advanced degree preferred.
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Marketing Director • Baldwin Park, CA, US

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