Marketing Specialist

Job Description

Job Description

Salary : About the Role

We're seeking a versatile Marketing Specialist who thrives in a dynamic, multi-channel environment. You'll be the driving force behind integrated marketing campaigns that span PPC, email, social media, SEO, local search, and beyond. If you're a strategic thinker who loves testing, optimizing, and delivering measurable results, this role is for you.

What You'll Do

Drive Multi-Channel Campaigns Plan, execute, and optimize marketing campaigns across PPC (Google Ads, Meta Ads, LinkedIn Ads), email, social media, and search engines

Own Social Media Strategy Develop and manage engaging social media content and community engagement across multiple platforms

SEO & Local Search Excellence Implement SEO strategies, optimize for local search (GEO), and manage Google Business Profile optimization

Email Marketing Leadership Design, write, and deploy high-converting email campaigns with segmentation and automation strategies

Analytics & Optimization Track KPIs, analyze campaign performance, and use data insights to continuously improve ROI across all channels

Collaborate & Innovate Partner with sales, design, and development teams to create cohesive marketing strategies that align with business goals

What You Bring

Experience & Expertise :

2-4 years of hands-on digital marketing experience across multiple channels

Proven track record managing PPC campaigns with demonstrated ROI improvements

Strong SEO knowledge with experience improving organic rankings and local search visibility

Proficiency with email marketing platforms and automation (HubSpot, Mailchimp, ActiveCampaign, or similar)

Experience developing and executing social media strategies that drive engagement and conversions

Comfortable with analytics platforms (Google Analytics, Meta Business Suite, advertising dashboards)

Your Approach :

Data-driven decision maker who balances creativity with analytics

Excellent written and verbal communication skills

Strategic thinker who can see the big picture while managing tactical execution

Self-sufficient with strong project management abilities

Adaptable and current with evolving digital marketing trends and best practices

Results-oriented with a track record of meeting or exceeding goals

Bonus Points For

Google Ads and Google Analytics certifications

Experience with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)

Understanding of conversion rate optimization (CRO) and A / B testing

Experience with content management systems (WordPress or similar)

Why Join Us?

Diverse Portfolio Work across multiple marketing channels and make a real impact

Autonomy & Trust Own your strategies and have the freedom to test and innovate

Competitive Compensation Attractive salary and comprehensive benefits package

Professional Growth Budget for courses, certifications, and conferences

Collaborative Environment Work with talented teams who value your expertise

Flexible Work Arrangements Balance and flexibility to do your best work

Results Matter Your wins are celebrated and rewarded

Ready to Apply?

Send us your resume along with examples of campaigns you've managed whether it's PPC results, email campaign metrics, SEO improvements, or social media growth. We want to see the impact you've made!