Email Marketing Specialist

Email Marketing Specialist

Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle from segmentation and automation through deliverability and reporting ensuring email remains a consistent and measurable revenue channel.

Campaign Development & Execution:

• Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Write subject lines, body copy, and CTAs tailored to audience segments.
• Design responsive templates that align with brand guidelines (HTML/CSS edits when necessary).

Audience Segmentation & List Management:

• Maintain databases of 20k200k+ contacts.
• Segment audiences by persona, lifecycle stage, engagement level, and geography.
• Clean lists regularly (remove hard bounces, spam traps, inactive users).

Automation & Nurture Programs:

• Build drip sequences, abandoned cart flows, and behavioral triggers.
• Test workflow logic to ensure automated campaigns run correctly.

Deliverability & Compliance:

• Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark.
• Manage domain health, DNS/SPF/DKIM settings, and suppression lists.
• Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA.

Performance Optimization:

• Run A/B tests on subject lines, copy, CTAs, and send times.
• Analyze metrics (open rate, CTR, conversion, unsubscribe).
• Iterate campaigns based on data insights.

Reporting:

• Build weekly/monthly dashboards with campaign performance.
• Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards.
• Present findings and recommendations to sales/marketing leadership.

What Makes You a Perfect Fit:

• Strong balance between creativity and data-driven analysis.
• Excellent copywriting and attention to detail.
• Technically capable of solving deliverability and ESP configuration issues.
• Organized and able to manage multiple campaigns simultaneously.

Required Experience & Skills (Minimum):

• 2+ years professional email marketing experience.
• Proficiency in at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp).
• Advanced Excel/Google Sheets (segmenting, VLOOKUPs, pivot tables).
• Knowledge of basic HTML/CSS for email templates.

Ideal Experience & Skills:

• Managed email programs for 50k+ contacts.
• Familiarity with deliverability monitoring tools (Litmus, GlockApps).
• Industry exposure in SaaS, e-commerce, or professional services.
• Experience integrating ESPs with CRMs (Salesforce, HubSpot).

What Does a Typical Day Look Like?

• Plan and build campaigns, writing copy and designing templates.
• Segment audiences for precise targeting and improved relevance.
• Monitor deliverability and maintain clean, healthy lists.
• Launch automated workflows that nurture leads and re-engage inactive users.
• Analyze performance metrics and test variations to improve engagement.
• Report results to stakeholders, translating metrics into actionable insights.

In essence: you ensure email campaigns are strategic, compliant, and consistently driving engagement and revenue.

Key Metrics for Success (KPIs):

• Open rates ? industry benchmark (2040%).
• CTR ? 35%.
• Conversion rate improvements over time.
• Bounce rate < 2% and unsubscribe rate < 1%.
• Revenue attribution tracked and reported accurately.

Interview Process:

1. Initial Phone Screen
2. Video Interview with Pavago Recruiter
3. Practical Task (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch)
4. Client Interview
5. Offer & Background Verification