44866475131- Meta Media Buyer

Meta Media Buyer Oral Care / CPG

Location: Remote (must be available 09:0018:00 PST) Type: Full-Time, Independent Contractor

About the Role

We're seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
• Manage full-funnel strategiesprospecting, retargeting, and retentionwith a focus on key performance metrics (ROAS, CAC, LTV)
• Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
• Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
• Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
• Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
• Stay ahead of trends in Oral Care, CPG marketing, and performance advertising