Director, Brand Marketing

Job Description

Job Description

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company's patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

Job Title : Director, Brand Marketing

Department : Commercial – Marketing

Reports To : VP, Commercial Brand Executive

Location : Woburn, MA

Job Type : Full-Time

Position Summary :

We are seeking a Director, Brand Marketing to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving North America brand strategy, in-line marketing execution, and launch planning for both current and future brand assets. They will have the ability to thrive in a fast-paced environment while leading multiple brands and cross-functional teams. The ideal candidate brings a minimum of 10 years of experience in the pharmaceutical or biotech industry, including at least 5 years of U.S.-based marketing experience, with cardiometabolic (cardiovascular, obesity, renal and endocrine) experience preferred.

Key Responsibilities :

Brand Strategy & Execution

Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.

Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.

Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.

Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.

Portfolio Management

• Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
• Prioritize and allocate resources across brands to maximize impact and ROI.
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
• Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
• Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.

Launch Planning & Readiness

Stakeholder & Team Collaboration

Qualifications :

Work Environment & Travel :

#LI-Hybrid

Physical & Mental Requirements :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits We Offer :

Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.

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