Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?
At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Outshine, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Headquartered in Walnut Creek, the Bay Area’s hub for up-and-coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation. DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024.
Importantly – what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth – it’s how we do our work. What you can expect as part of our Marketing team :
- Ownership of your projects
- Access to the leadership team on a regular basis
- Deep understanding of what it takes to make our incredible ice cream with factory visits, flavor camps (when we develop new flavors), factory trials and more
- Participation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and more
- Oh, and did we say free ice cream?
Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.
Main Purpose of Job :
Be the brand champion for a brand within the organization to drive key activities in support of profitable brand sales and market share growth with a multi-year perspective. Demonstrate proactive leadership and ownership end-to-end with a business owner mindset across every aspect of the job; exhibit a generalist / strategic mindset in every project and interaction.
Own and lead brand activities across all facets of the business as an advocate for the consumer.Partner cross functionally on the development and execution of strong category sales stories and retailer partnerships for Research and Development / New Product Development.Oversee execution & optimization of commercial plan. Responsibility for leading quality benchmarking across commercial team.Measurable Outcomes
Deliver brand sales / margin targetsAchieve brand share targetsBrand Health through relevant scorecardNPD Launch performance / Consumer acceptanceBudget spend / managementFinancial acumen related to the productProduct quality – complaint levels, ratings and reviews, repeats, customer feedbackIce cream knowledgeLevels of responsibility
Ownership of brand business KPIsNew Product Development Launch AcceptanceExecutional oversight of budgetRole and Activity
Brand Stewardship
Partner with Brand Director to develop and drive brand strategy to achieve budget sales & market sharePartner with sales to optimize the trade & pricing strategy and recommend the launch support program for new itemsRelentlessly examine performance, optimize and prioritize all demand generation levers to support short term and long-term business successLead and own deep understanding of weekly brand KPIs with a focus on action / course correctionDevelop deep understanding of key competitors in our segment & their actions (year-round). Recommend plan optimizations based on learningsOversee brand with deep understanding, spending savvy, attention to detail and optimization mindsetDeep understanding of brand and shopperLead and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholdersQuality :
Regular focus on quality benchmarking against competitors with total commercial team - with a bias for actionAdvocate and act on quality opportunities across all parts of the consumer experience, collaborating with factory and NPD teams. Factory in-person visits and collaboration as needed.Advocate and drive constant support of CRQS across all consumer product experiences. Have deep understanding of quality complaints and drive required actionsDrive new product ideation and development in line with brand strategy & relevant consumer insightsPartner cross functionally to create strong category / retailer story to sell in New ProductsPartner with key cross-functional teams to lead & commercialize key New Product projects on timeCommunications :
Embrace the consumer and ensure our brands are resonating in the marketWork with lead agencies to develop and implement communication plans across all touchpoints. Own day-to-day agency and cross-functional team management, strategy, planning, execution and results measurement. Ensure brand consistency across all communication areas.Relentlessly examine campaign performance and optimize to ensure we achieve sales and share goalsPractice benchmarking across all areas of marketing (vendors, packaging agencies, printing, etc.) with buy better mindsetLead packaging design and implementation as needed for renovation, innovation, quality improvementsPartner with Omni-channel team to support brand activities in key retailer programsLeadership :
Ensure your team members are appropriately informed to do their jobs. Know your people to optimize work for performance.Develop direct report to ensure strong performance and capabilities for a generalist mindset – with a focus on deeper product understanding, costing and quality standards.Have the mindset of continuous improvement for yourself, your direct reports and broader teamBe proactive in driving complexity out of processes / ways of working to drive for quicker / better decision making.CORE VALUES
ENTREPRENEURIAL
We passionately look beyond accepted practices to find new ways to improve our business and excite the market.
PERFORMANCE
We understand what drives value in our business and strive to be the best we can whilst upholding high ethical standards.
CONSUMER FOCUSSED
We know who our consumers are, what they want and we provide the best experience.
ACCOUNTABILITY
We commit to do what we say we will do. We are encouraged to express our opinions and we are proactive and accountable for our own actions .
TEAMWORK
We recognize the greater value created by people working together to deliver superior results for the whole company. We treat each other with respect
Key Experiences : What experiences are key to success in this job?
5+ years of experience as Brand Manager preferredExperience leading base business initiatives and long-term innovationTraditional CPG experience Preferred including familiarity with IRI / Nielsen data and New Product DevelopmentPeople Management experience strongly preferredMBA is not required and not preferredUndergrad in a relevant field preferredWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This role is based in Walnut Creek, CA. The pay range for this role is $160,000–$180,000 per year, depending on experience.
Qualifications
Skills
Behaviors
Motivations
Education
Experience
Licenses & Certifications
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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