Director, GMA & New Markets Commercial Digital Execution

General Description :

As a member of the Digital Strategy and Enablement team, the Director, GMA & New Markets Commercial Digital Execution will play a crucial role in driving the digital initiatives of our organization. This individual will cross-functionally lead the digital transformation strategy by guiding and executing initiatives in partnership with Global Medical Affairs (GMA), Commercial and Marketing leads. This position serves as the Global GMA and commercial point of contact for multichannel engagement initiatives and works in close collaboration with these teams to provide expertise in leading a data-driven digital approach.

This position requires an experienced professional with a strong background in global digital marketing, analytics, and the pharmaceutical / biotech industry.

The key responsibilities include :

Champion the vision, frameworks, and standards for digital enablement to deliver consistent, high-impact customer experiences across audiences, brands, and digital channels.

Develop and implement a comprehensive digital and omnichannel strategy tailored to the needs of Global Medical Affairs and Commercial New Markets.

Coordinate and support the execution of congresses and plans for major medical events such as ASH, ASCO, EHA.

Develop and provide technical ownership of GMA and New Markets websites.

Create and execute an effective omnichannel strategy for HCP engagement.

Partner with GMA, NM commercial and brand marketing leaders to shape and execute an integrated, forward-thinking digital strategy aligned to business goals.

Enable the execution of digital campaigns by leveraging established tools, platforms, and processes to drive scalability and consistency.

Cultivate strong cross-functional relationships to embed a customer-centric mindset across the organization, while also managing external partners (agencies, vendors) to ensure strategic alignment and delivery excellence.

Design and maintain dynamic digital dashboards to track KPIs, optimize campaign performance, and inform strategic decision-making.

Collaborate closely with the Digital Strategy & Execution team to provide strategic guidance and amplify digital engagement initiatives across the enterprise.

Act as a point of contact for Global GMA and New Markets teams, fostering communication, collaboration, and alignment across departments and stakeholders.

Build deeper relationships with GMA & NM teams and develop a comprehensive understanding of their omnichannel needs.

Experience :

BA, BBA, or BS in Marketing, Business, Digital Media or a related field.

Minimum of 8-10 years of experience in the pharmaceutical / biotech industry, with a proven track record of managing digital platforms.

Extensive experience in omnichannel strategy and execution, particularly within medical affairs and global commercial.

Strong strategic thinking and problem-solving skills, with the ability to provide valuable inputs on digital engagement strategies.

Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.

Ability to manage multiple projects simultaneously and deliver results within deadlines.

Strong analytical mindset with a focus on data-driven decision-making.

Knowledge of the latest trends and best practices in digital marketing and engagement.

Travel :

Up to 25%

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.