Senior Marketing Analyst

Senior Data Analyst - Marketing Analytics

Location : NYC - Hybrid | Salary : $130,000 - $16,000

We're partnered with an innovative technology company that's redefining how people engage with live and digital experiences.

With a strong commitment to data-driven decision-making, their Marketing Analytics function plays a central role in shaping growth strategy, optimising performance across channels, and deepening understanding of the customer journey.

They're now seeking a Senior Data Analyst to join this high-impact team - someone who can bridge the gap between marketing strategy, business objectives, and analytical insight to drive measurable results.

The Role

• Partner closely with Growth, Marketing, and Product teams to identify opportunities, measure campaign performance, and guide strategic decision-making.
• Own analytical projects end-to-end, from scoping business questions to delivering actionable insights and recommendations.
• Analyse and optimise customer acquisition, engagement, and retention across multiple marketing channels.
• Develop and maintain core marketing datasets and dashboards using tools such as Looker, dbt, and Hex.
• Evaluate campaign and channel effectiveness through experimentation and advanced statistical techniques.
• Communicate complex analytical findings clearly and persuasively to both technical and non-technical stakeholders.
• Act as a thought partner, using analytics to influence broader marketing and growth strategy.

What You'll Bring

Desirable : experience in B2B2C environments, working with marketing automation or attribution platforms, and exposure to data infrastructure (dbt, event tracking, marketing APIs).

Tech Stack

Airflow | Fivetran | Python | dbt | Redshift | mParticle | Eppo | Mixpanel | Looker | Hex | GitLab

If you're passionate about using data to drive marketing performance and influence strategic growth decisions, this is an opportunity to make a tangible impact within a forward-thinking organisation.

Get in touch with the Harnham team today to learn more.

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