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Paid Ads Specialist
Paid Ads SpecialistLago • Birmingham, AL, US
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Paid Ads Specialist

Paid Ads Specialist

Lago • Birmingham, AL, US
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  • [job_card.full_time]
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Paid Ads Specialist

Lago is seeking a proactive and strategic Paid Ads Specialist with a combined background in strategizing, building out, and implementing ads on Facebook, Amazon, Google, and more with experience in leading growth across our digital sales channels. This role will be responsible for developing, maintaining, and scaling our ads on these platforms, optimizing PPC performance, and driving traffic through paid media. You'll collaborate closely with our creative team, analyze performance data, and implement high-impact strategies to take our brand from ~$20K / month on of paid marketing revenue to 6-figures and beyond. Ideal for someone entrepreneurial, data-savvy, and ready to own the digital growth roadmap.

Key Responsibilities

Paid Ads Management

  • Launch and optimize Meta, YouTube, TikTok, and Amazon campaigns
  • Drive traffic to key sales channels of Shopify and Amazon and support brand awareness through ads

Growth Strategy & Execution for Shopify and Amazon

  • Audit listings, storefront, and PPC campaigns
  • Scale revenue from ~$20K / month to 6 figures / month through performance-driven strategies
  • Own the full digital marketing paid channels : strategy, execution, reporting

    • Creative & Funnel Strategy

  • Collaborate with internal creatives to produce high-performing assets
  • Understand and optimize the full conversion funnel from ad click to upsell
  • Understand and participate in the development of cross sells, up sells, and down sales
  • Maximize AOV (average order value), ROAS (return on ad spend), and CAC (customer acquisition cost), and LTV values (Life Time Value)

    • Performance Analysis & Insight

  • Report weekly / monthly performance and insights
  • Identify performance gaps and close them with clear, confident execution
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    Paid Ads Specialist • Birmingham, AL, US

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