Demand Generation Manager

Demand Generation Manager - Holland, MI (Remote)

Join the Future of Workspace Innovation at Haworth. Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades.

We're looking for visionaries like you to help write the next chapter of our story.

Discover more here!

Job Overview

We are currently looking for a Demand Generation Manager to join our team! As a Demand Generation Manager you will :

Be responsible for developing and executing digital strategies to generate and nurture leads, driving pipeline growth, and ultimately driving revenue generation. You will work closely with the marketing, ecommerce, and product teams to create and implement effective demand generation campaigns that align with our business objectives. Equal parts growth strategist and AI-native operator to lead digital demand generation and funnel optimization. You're a strategic thinker and hands-on operator who thrives on measurable impact.

This is a hands-on, high-impact role where you'll use a blend of AI tools, marketing automation, and website optimization platforms to drive a measurable pipeline. You'll focus on increasing and converting website traffic, driving funnel activity, conversion rate optimization and executing campaigns end-to-end.

Key Responsibilities

• Develop Demand Generation Strategies
• Scale demand generation programs effectively to maximize reach and optimize return on investment (ROI)
• Drive the generation of high-quality leads
• Implement advanced lead nurturing programs
• Monitor funnel metrics and identify levers for generating qualified leads
• Integrate and leverage Artificial Intelligence and Machine Learning tools
• Optimize the use of marketing tech stack
• Leverage AI and Automation for Scale
• Build, Direct, and Optimize Multi-Channel Campaigns
• Analyze Performance and Drive Continuous Improvement
• Stay Informed on Market Trends and Competitor Activity
• Lead a culture of inclusion and belonging

Required Qualifications

Preferred Qualifications

Design your future with Haworth. Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.

We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference.

At Haworth, members enjoy benefits from their first day of employment :

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers. We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.

Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth.

EEO / ADA Statement

As an EEO employer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people. Haworth's AAP programs are available for applicant review. Requests can be made to your Recruiter to review during regular business hours. This organization participates in E-Verify Employment Eligibility Verification. If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at (616)-393-1600.