Membership Strategy Director

A company is looking for a Director of Membership Strategy.

Key Responsibilities

Design and maintain the institutional membership architecture, including tiers and benefits

Own membership pricing and packaging, collaborating with RevOps, Sales, and Finance

Define the end-to-end member journey and create programming to drive engagement and retention

Required Qualifications

8+ years in membership strategy or related roles, preferably in associations or membership-driven media

Experience designing tiered membership models and structuring benefits for premium pricing

Proven ability to create and operate member engagement programs that enhance retention

Strong understanding of membership economics and metrics such as ARR and NRR

Familiarity with Bitcoin, capital markets, and institutional finance is required