Manager, Integrated Marketing, Kristin Ess (Influencer & PR)

Manager, Integrated Marketing, Kristin Ess (Influencer & PR)

#MaesaMagic

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX : BAR and Niches & Nooks among other brands.

About the Role

We are looking for a skilled & passionate Manager, Integrated Marketing with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Manager, Integrated Marketing, you are responsible for developing and executing innovative, integrated marketing campaigns that drive awareness, engagement, and user growth. You will be a key player in scaling Kristin Ess Hair brand presence across the US through data-driven go-to-market strategies, culturally resonant activity, and compelling partnerships across media and influencer.

The Manager, Integrated Marketing will report to the Senior Director, Integrated Marketing.

This role is based in NYC, and you will be expected in office 3 days a week, at minimum.

Responsibilities

• Influencer Marketing

Assist in the influencer marketing strategy across owned & earned to drive awareness, engagement, and conversion.

Partner with PR agency of record and internal teams to drive consistent earned media coverage across beauty, lifestyle, and trade outlets.

Collaborate cross-functionally with Social, Creative, and E-commerce teams to ensure influencer and PR efforts ladder up to broader brand initiatives.

Qualifications

What We Offer

$100,000 / yr - $105,000 / yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.