Marketer Senior : Marketing Department

Job Description

Primary Duties and Responsibilities

The Senior Marketer serves as the strategic marketing lead for an assigned Health Institute, acting as a key business partner to the Institute's executive leadership team. Reporting to the Principal of Institute Marketing, this high-visibility role is responsible for developing and executing comprehensive marketing strategies and tactics that align with business objectives and growth opportunities.

The Senior Marketer will bring deep marketing expertise and a collaborative mindset to drive Institute and program awareness, patient engagement, and service line growth. This role meets regularly with executive directors, medical directors, and administrators, and leads initiatives across brand strategy, digital and traditional marketing, advertising, market research, and campaign execution.

Responsibilities

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with enterprise goals and Institute-specific priorities.
• Partner with Institute leadership to define strategic objectives and drive growth through targeted lead generation and service line promotion.
• Drive growth strategies to deliver qualified leads to the specified Institute.
• Conduct market research and analysis gaining insights into the specific needs of the Institute and services provided to inform strategy
• Serve as a subject matter expert and advisor on marketing best practices.
• Create and manage integrated marketing campaigns across digital, social, print, and event channels to drive awareness and engagement.
• Develop & manage short and long-lead Institute content calendars.
• Collaborate cross-functionally with digital marketing, clinical teams, and administrative stakeholders.
• Analyze performance metrics to optimize channel strategies and produce high-quality reporting.
• Identify and implement new social content opportunities; manage real-time content across web and social platforms.
• Grow awareness, engagement, and content syndication by identifying opportunities with audiences through thought-leading digital & non-digital strategies.
• Oversee content capture for Institute events and guide real-time publishing by curators and writers.
• Develop / maintain a strong brand identity ensuring a consistent, compelling messaging.
• Lead creative and engaging healthcare content production, blog articles, videos, infographics, and social media posts. Deliver full creative / campaign briefs and strategic direction of all campaigns / tactics.
• Leverage data & analytics to track campaign effectiveness, evaluate KPIs, make data-driven decisions to optimizing strategies.
• Stay up to date with trends, research and identify new opportunities.
• Collaborate with external partners, healthcare organizations & community groups. Raise brand visibility and reach.
• Present marketing strategies, performance insights, recommendations, and results to large groups and executive leaders.
• Performs other duties as assigned.

Qualifications

Education and Experience

Required :

Preferred :

Skills or Other Qualifications Required :

Independent self-starter : must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.