Marketing Intelligence Analyst

The Role

Title: Marketing Intelligence Analyst
Team: Marketing
Location: Hybrid in San Diego, CA
Reports To: CMO or their designeeAbout PracticeTek
Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.

We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.

At PracticeTek, you’ll get to:

• Shape the future of healthcare with technological solutions that are always evolving to meet real-world needs.
• Team up with passionate, talented people who care deeply about patients, providers, and making a difference.
• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.
• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.

Why You’ll Love It HereAs part of the TekTribe, you’ll enjoy:

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

The Career Opportunity:
The Marketing Intelligence Developer works with marketing stakeholders to design and develop insightful reports, dashboards, and data analysis projects that inform and drive meaningful business decisions for the company.

The Intelligence Developer operates in a rapidly evolving technical environment and requires a proven ability to solve complex data problems and improve business processes. The individual will work with various teams within the organization including marketing, sales, and customer success to automate performance metrics that inform decisions.What You’ll DoHere’s how you’ll help us bring our mission to life and show up as a Trusted Partner:

• Collaborate with the Business Systems architect and business stakeholders to understand business problems and user requirements.
• Produce creative analytic dashboards and visualizations to develop actionable insights and business impact.
• Build, maintain, and optimize our SQL data warehouse and validate against HubSpot and SFDC.
• Actively participate in all aspects of report and dashboard development including the gathering of business requirements, documenting technical specifications, prototyping, testing, and implementation.
• Manage daily/weekly/monthly data refreshes, data maintenance, and Tableau administrative duties.
• Provide training and assistance as needed to other Tableau users.

How Success is MeasuredHere’s how we’ll know you’re making an impact and raising the bar:

• You’ve established regular, reliable dashboards that provide performance indicators to drive investment or divestment decisions
• You’ve created a meaningful view of our product adoption in market and are able to meaningfully visualize areas of opportunity for marketing to tackle
• You’ve collaborated deeply with the performance teams and product marketing teams to understand the landscape, levers and roadmap such that you ideate new reporting and insights that drive business decisions

What You Bring Your unique talents are what make you shine. For this role, success looks like:

• 4+ years of experience building/modifying stored procedures (T-SQL) in order to troubleshoot issues with dashboards and able to write complex SQL queries
• Experience in modern data warehousing techniques (dimensional modeling, ETL processes, etc.
• Must have experience working with and reporting on Salesforce and HubSpot CRM data
• Expert knowledge of Excel with the ability to use advanced formulas and pivot tables
• 2+ years of experience building, customizing, and publishing Tableau visualizations and dashboards
• Advanced understanding of data visualization practices and methods
• Exceptional communication skills and the ability to convey technical requirements to non-technical users
• Ability to multi-task and prioritize according to project timelines
• Bachelor’s Degree in a related field from an accredited institution
• Proactive, independent, and able to adapt to evolving priorities
• Experience with Python

Ready to Join? If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together.The Fine Print (That Really Matters)At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay between $100,000 -$120,000. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.

PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.

This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.

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