VP of Sales - Automation Technology

Vice President of Sales
Location: Chattanooga, TN | Base: $100K–$140K + Bonus

About the Company
Our client is a long-established manufacturer of rugged computing systems designed for harsh industrial environments. With a focus on reliability, customization, and responsive service, they deliver mission-critical technology solutions to companies in sectors like food processing, pharmaceuticals, aerospace, and general manufacturing.

The Opportunity
Our client is seeking a results-driven Vice President of Sales to lead their sales strategy across both direct and channel partner models. This is a pivotal leadership role with the mandate to grow top-line revenue, build strategic relationships, and lead a high-performing sales team in a hands-on capacity.

Key Responsibilities

• Direct Sales Leadership: Personally manage and close high-value accounts in industrial sectors by selling ruggedized computers and plant-floor computing solutions.
• Channel Development: Expand and nurture partnerships with Distributors, Independent Sales Organizations (ISOs), and Rep Firms to increase market penetration.
• Team Management: Hire, coach, and lead a sales team focused on both direct sales and channel success; foster a high-performance culture.
• CRM Excellence: Leverage HubSpot CRM to manage pipelines, analyze performance data, and ensure accurate forecasting and reporting.
• Strategic Planning: Develop and execute pricing strategies, sales forecasts, and go-to-market initiatives aligned with company goals.
• Cross-Functional Collaboration: Partner with engineering, operations, and marketing to translate customer needs into actionable business improvements.
• Effective Communication: Create persuasive proposals, reports, and internal communications that drive alignment and clarity.

Qualifications

• Proven success selling industrial automation or ruggedized computing solutions into plant-floor environments.
• Experience managing or working closely with Distributors, ISOs, and Rep Firms.
• Demonstrated leadership in building and scaling sales teams.
• Strong working knowledge of HubSpot or a similar CRM platform.
• Excellent communication skills with the ability to articulate complex solutions clearly and persuasively.
• Highly organized and self-motivated with a track record of hitting or exceeding sales targets.
• Bachelor's degree preferred; equivalent experience welcomed.

Why Join?
This is a rare opportunity to take the helm of a sales organization at a company with an established reputation and significant growth potential. Compensation is highly negotiable for the right candidate, including a generous base and performance-based bonuses.