Federal Work Study Student Social Media Assistant

Job Summary

At the WesternU College of Pharmacy, we are dedicated to student success. We offer an outstanding innovative curriculum, state-of-the-art classrooms, and interprofessional education experiences where students work side by side with other health care professionals as part of a team. You can engage in research with faculty. You will gain valuable hands-on experience and form caring relationships with patients in our experiential learning opportunities. Programs:

• Doctor of Pharmacy (PharmD)
• PharmD International Pathway Program (PIP)
• PhD in Biotechnology and Pharmaceutical Sciences (PhD)
• Master of Science in Biotechnology and Pharmaceutical Sciences (MSBPS)

As a Federal Work Study Student social media assistant, you will play a vital role in helping manage the Western University of Health Sciences College of Pharmacy’s social media presence and online community engagement.You will report directly to the Assistant Dean, External Relations, and your responsibilities will include content creation and curation, engaging with our Students, Alumni, Faculty, and our extended community.Under the direction of the Assistant Dean, you will analyze data and help execute social media strategies to enhance the College of Pharmacy’s online visibility and engagement. Knowledge, Skills and Abilities

• Experience in social media content creation (photo, video, print)
• Proficiency with Instagram, TikTok, Facebook, YouTube, and LinkedIn
• A creative mindset with an eye for design and aesthetics
• Knowledge of social media trends and the ability to translate them into engaging content
• Ability to work independently and as part of our media team
• Familiarity with social media advertising and influencer marketing is a plus

Required Qualifications

• A student in good standing in the College of Pharmacy, at Western University of Health Sciences.
• Meet the financial aid requirements for the federal work study program

Preferred Qualifications Experience in social media content creation (photo, video, print). List comments regarding work hours Up to 20 hours per week. Posting Date 04/17/2024 Closing Date Special Instructions to Applicants For questions please contact Dr. Eric Gupta at egupta@westernu.edu. Essential Job Duties Job Duty Content Creation

• Develop visually appealing and on-brand social media content, including images, videos, and written copy.
• Create and schedule posts across all social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn)
• Collaborate with photographers, models, and designers to produce high-quality visual content.

Community Engagement

• Monitor and respond to comments, messages, and mentions on social media channels.
• Foster meaningful relationships with followers, customers, and influencers
• Encourage user-generated content and engage with user-generated posts.
• College Events:

1. Assist in pre-event awareness campaign 2. Event attendance and Social Media event coverage 3. Event Social media engagement

Content scheduling and planning:

• Assist in creating content calendars and scheduling posts for optimal engagement times.
• Ensure a consistent posting schedule is maintained across all social media

platforms. Percentage Of Time 60% Job Duty Trend Research

• Stay up to date with current fashion trends, industry news, and social media trends.
• Identify opportunities to leverage trending topics and hashtags in social media content.

Analytics and Reporting:

• Track and analyze key social media metrics and Key Performance Indicators.
• Prepare regular reports on social media engagement and growth.
• Use insights to optimize social media strategies and campaigns.

Percentage Of Time 15% Job Duty Collaborations and Partnerships:

• Identify potential partnerships and collaborations with Pharmacy influencers, brands, and bloggers.
• Assist in reaching out to and coordinating partnerships to expand the College’s reach.

Social Media Advertising:

• Assist with paid social media campaigns including ad creation, targeting, and monitoring.
• Help manage advertising budgets and track Return on Investment.

Percentage Of Time 20% Job Duty Other related duties as assigned. Percentage Of Time 5%