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Influencer Marketing Specialist
Influencer Marketing SpecialistShein • Los Angeles, CA, US
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Influencer Marketing Specialist

Influencer Marketing Specialist

Shein • Los Angeles, CA, US
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  • [job_card.full_time]
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Influencer Marketing Specialist

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Position Summary

We're seeking a full-time Influencer Marketing Specialist for our Los Angeles-based corporate office. Our Influencer Marketing Specialist will report to the Senior Marketing Manager and play a central role in planning and executing influencer campaigns and product seeding initiatives. You'll own full-cycle influencer campaign management from talent sourcing and brief development to activation, paid amplification coordination, and performance analysis. You will also manage strategic seeding programs that build long-term creator relationships and drive brand affinity.

Job Responsibilities

  • Develop and manage end to end influencer campaigns, including influencer outreach, negotiation, and contracting, to ensure optimal outcomes for the brand
  • Oversee influencer-generated branded content to ensure adherence to campaign timelines and deliverables
  • Compile, analyze, and assess influencer marketing campaign performance to inform strategic decisions and improvements
  • Manage ongoing monthly gifting efforts for influencers and VIP partners, including prospect identification, outreach, product shipment coordination, tracking, and reporting
  • Support influencer events by extending invitations, attending in person, and engaging with influencers and guests
  • Use tools such as Tribe Dynamics for social tracking, database management, and KPI reporting
  • Maintain an accurate, up-to-date influencer roster and records of brand partnerships
  • Provide support for additional influencer marketing initiatives and brand-related tasks as needed

Job Requirements

  • Bachelor's degree required
  • 13 years of experience in influencer marketing; experience in the beauty category preferred
  • Excellent written and verbal communication skills, with strong relationship-building ability
  • Proven ability to manage multiple projects concurrently in a fast-paced environment
  • Strong analytical skills; able to make data-driven decisions and extract business insights from campaign metrics
  • Proficient with major social platforms and current digital marketing trends
  • Comfortable with occasional travel

    • Benefits and Perks

  • Bonus eligible
  • Healthcare (medical, dental, vision, prescription drugs)
  • Health Savings Account with Employer Funding
  • Flexible Spending Accounts (Healthcare and Dependent care)
  • Company-Paid Basic Life / AD&D insurance
  • Company-Paid Short-Term and Long-Term Disability
  • Voluntary Benefit Offerings (Voluntary Life / AD&D, Hospital Indemnity, Critical Illness, and Accident)
  • Employee Assistance Program
  • Business Travel Accident Insurance
  • 401(k) Savings Plan with discretionary company match and access to a financial advisor
  • Vacation, paid holidays, floating holiday and sick days
  • Employee discounts
  • Free weekly catered lunch
  • Dog-friendly office (available at select locations)
  • Free gym access (available at select locations)
  • Free swag giveaways
  • Annual Holiday Party
  • Invitations to pop-ups and other company events
  • Complimentary daily office snacks and beverages

    • Pay Range $70,304 - $77,200 USD

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