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Humana's Primary Care Organization is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. This role is responsible for driving strategic planning with key business partners at the market level. You will ensure a comprehensive understanding and translation of business goals into actionable marketing strategies. Working closely with the Integrated Marketing team, you'll ensure campaigns align with business objectives, foster seamless communication, and drive measurable impact.
Key Role Functions :
- Serve as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey
- Lead the development of market-level marketing strategies that align with PCO's overall objectives and drive patient acquisition
- Act as the marketing expert for PCO's market leadership team and collaborate closely with Integrated Marketing to align annual marketing plans
- Develop a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies
- Analyze performance data to identify opportunities, develop strategic recommendations and pitch solutions to senior leadershipincluding projected financial modeling
- Partner with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful
You'll Sweep Us Off Our Feet If You
See patterns where others see noise, transforming insights into action and crafting strategies that keep us ahead of the curveCan translate complex data into clear, compelling insightsturning numbers into stories that drive actionHave excellent interpersonal, organizational, written, and verbal communication skills, with proven experience in writing, building, and delivering presentationsHave strong experience across traditional and emerging marketing channels, including TV, search, digital, and socialThrive in a fast-paced environment, collaborating effectively while managing multiple prioritiesAre a self-starter who takes initiative and gets things donebig or smallAre results-driven, motivated by goals and metrics, and consistently strive to exceed themAren't fazed by ambiguity and setbacksyou thrive in complexity and are ever-optimisticUse Your Skills to Make an Impact
Required Qualifications :
Bachelor's degree or equivalent related work experience5+ years of experience in business strategy, marketing strategy, digital marketing, or media marketingStrong data-driven mindset with the ability to translate insights into winning marketing strategiesPersuasive storyteller with strong executive presence and the ability to communicate effectively with senior leadersExpertise in marketing frameworks and strategic planningCritical thinker with strong problem-solving skills and a resourceful, solutions-oriented approachHighly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain buy-inSelf-starter with strong organizational skills, initiative, and follow-throughPreferred Qualifications :
Experience in performance marketingA great sense of humorAdditional Information :
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expenseHumana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / jobWork from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationOur Hiring Process :
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go / Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours : 40
Pay Range : $94,900 - $130,500 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.
Description of Benefits : Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline : 11-19-2025
About Us
Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer : It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.