Product Manager (Voice of Customer)

Product Manager (Voice Of Customer)

Veriforce-Alcumus is seeking a customer-obsessed, externally facing Product Manager, Voice of the Customer (VoC) for the Canadian market. This strategic role is the connective tissue between our Canadian customers, commercial leaders, and the global product organization - ensuring that the unique needs, challenges, and feedback from the Canadian market are fully captured, understood, and represented in our product strategy.

This is a highly visible, customer-facing role that requires exceptional communication skills, professionalism, and the ability to build trust with senior stakeholders across our customer base. You will directly engage with customers, prospects, and advisory groups - facilitating structured feedback programs and ensuring their voices are consistently and credibly represented in how we prioritize, design, and deliver our products.

As the face of product in the Canadian market, you'll lead efforts to embed a customer-first mindset across our organization, ensure regional needs shape our global roadmap, and bring clarity and momentum to the way we respond to market signals. This position holds end-to-end responsibility for ensuring the customer voice loudly and consistently guides our product decisions. You will lead the translation of insight into action - owning structured approaches for listening to users, surfacing market-relevant trends, and embedding a customer-first mindset into everything we build. You'll be the go-to product leader for regional teams, building scalable systems to listen, learn, and advocate for market-relevant innovation.

What That Means Day-To-Day :

Voice Of The Customer Programs Design and implement scalable VoC programs tailored to the Canadian market, including :

• Digital surveys
• Focus groups
• Customer advisory boards
• Product feedback sessions

Build repeatable processes for gathering and synthesizing customer, prospect, and internal stakeholder feedback across segments.

Customer-Centric Product Strategy Own the role of customer advocate in product planning, ensuring customer needsnot assumptionsdrive roadmap priorities.

Partner with product leaders to ensure insights inform investment decisions, backlog prioritization, and feature scoping.

Influence roadmap and GTM strategy by providing a clear picture of what customers in Canada need, use, and value.

Product Usage Insights Use tools such as Pendo (or equivalent) to analyze product engagement across the Canadian customer base.

Correlate usage data with customer sentiment to identify opportunities, friction points, and unmet needs.

Cross-Functional Collaboration Drive tight alignment between regional insights and global product direction.

Ensure the field and product teams are connected through ongoing information-sharing and feedback loops.

Collaborate with Product Ops, Engineering, Marketing, and Product Management to bring the voice of the Canadian market to life in our solutions.

Key Stakeholders & Partnerships Your two core stakeholder groups are :

Key Deliverables : First 1218 Months Voice Of Customer Framework Established Launch and operationalize a formal VoC program in the Canadian market, including surveys, focus groups, and a regular cadence of structured feedback.

Customer Advisory and Feedback Cadence in Place Stand up Canadian-based customer advisory boards or feedback groups aligned to key customer types and segments.

Product Usage Analytics Active Deploy and maintain usage tracking tools (e.g., Pendo) to generate insight dashboards and behavior-based feedback loops.

Canadian Market Insight Reporting Cadence Created Establish a monthly or quarterly deliverable for Canadian customer insight summaries to influence roadmap planning.

Strong Interlocks with Regional and Global Teams Build consistent, trusted working rhythms with the Canada GTM team and global product managers.

Tangible Product Strategy Influence Demonstrated Deliver at least 3 examples in the first year where US VoC input directly influenced product roadmap or feature decisions.

VoC Impact Metrics Defined and Baseline Established Define key success measures and begin tracking baseline performance to assess the impact of VoC programs.

Market and Customer Intelligence Resources Create insight repositories, reporting templates, interactive dashboards, communication toolkits, and training materials to enable product and commercial teams to consistently leverage market and customer intelligence.

What You'll Need To Be Successful :

5+ years of experience in product management, customer research, or customer success within a B2B SaaS or technology environment Demonstrated success operationalizing voice of customer programs and influencing product teams Experience using product analytics tools (e.g., Pendo, Mixpanel, Amplitude) to extract and communicate insights Strong communication, facilitation, and storytelling skills Proven ability to work cross-functionally across regional and global teams Deep understanding of the Canadian compliance, risk, or B2B enterprise market is preferred A mindset grounded in curiosity, systems thinking, and continuous improvement

What You'll Get In Return :

Veriforce has a hybrid workplace policy. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else!

Personal Health & Wellbeing

Integrated mental health & wellbeing support

Vacation starting at 3 weeks

Wellness Days & Annual Giving Day an extra to give back to yourself or your community >

Comprehensive medical and dental coverage

End of the year, company-wide shut down for you to relax and recharge

Future Planning

LinkedIn Learning License for upskilling & development

Interested but don't feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we consider applications that might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.

Veriforce is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What You Can Expect If You Apply :

We're keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

About Alcumus

What We Stand For :

Our values are the core of our business and fundamental to the way we work. In your role, you will;

Equal Employment Opportunity We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and / or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation / adjustments during the interviewing process, please let us know.

Nos valeurs sont au cur de notre activit et sont fondamentales dans notre faon de travailler. Dans votre rle