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Director, Product Management
Director, Product ManagementNielsen • Columbia, SC, US
Director, Product Management

Director, Product Management

Nielsen • Columbia, SC, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Director, Product Management

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

The Role :

We are hiring a Director of Product to lead strategy and execution for next-generation products in the programmatic space, spanning both buy-side and sell-side innovation.

This is a foundational leadership role responsible for incubating high-impact products at the intersection of audience data, contextual signals, identity, and measurement. You will guide cross-functional teams to discover, validate, build, and launch differentiated solutions for advertisers, DSPs, SSPs, and publishers.

What You'll Do :

Product Strategy & Innovation

  • Define the multi-year product strategy for Nielsen's new offerings in the programmatic ad ecosystem.
  • Identify whitespace and monetization opportunities across audience targeting, contextual activation, optimization, and clean room-based measurement.
  • Partner with Gracenote, Nielsen ONE, and Media Cloud teams to productize unique data assets.

Customer Discovery & Market Fit

  • Lead structured customer discovery with agency, brand, and platform partners.
  • Validate product-market fit with alpha / beta programs and signal-based experimentation.
  • Represent the voice of the market in prioritization and roadmap decisions.

    • Execution Leadership

  • Build and lead a team of product managers focused on rapid incubation, validation, and scaling.
  • Collaborate with engineering, data science, UX, commercial, and external partners to deliver exceptional products.
  • Set clear OKRs and drive outcome-based execution from MVP to scaled deployment.

    • Go-to-Market & Partner Strategy

  • Partner with GTM, partnerships, and commercial teams to design pricing, packaging, and positioning strategies.
  • Engage with strategic partners (e.g., DSPs, SSPs, clean room platforms, ID providers) to expand reach and adoption.

    • Qualifications

    Who You Are :

  • 8+ years in product management, with at least 3+ years leading teams.
  • Deep understanding of programmatic advertising, including DSPs, SSPs, audience targeting, performance optimization, and privacy-safe activation.
  • Track record of launching 0-to-1 products and scaling innovation.
  • Strong analytical and technical fluency comfortable working with APIs, data graphs, and measurement frameworks.
  • Skilled at stakeholder management and cross-functional influence in matrixed organizations.
  • Strategic thinker with bias for action, experimentation, and customer empathy.

    • Preferred Experience :

  • Experience in data / identity platforms, DMP / CDPs, or clean rooms.
  • Familiarity with advertising standards (e.g., IAB OpenRTB, UID2, FLoC / Sandbox).
  • Background in AI / ML-powered products or audience intelligence.
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